Tag Archives: Cyber Monday

Black Friday and Cyber Monday 2024 were highly successful in the U.S., setting new records for online sales

Black Friday and Cyber Monday 2024 were highly successful in the U.S., setting new records for online sales. Cyber Monday online sales reached an estimated $13.2 billion, a 6.1% increase compared to 2023, making it the largest single-day online shopping event of the year. Similarly, Black Friday online sales grew by 9.9% year-over-year, hitting $10.8 billion.

Overall, the holiday shopping period benefited from increased consumer participation, driven by discounts across categories like electronics, clothing, and home goods. Retailers extended their sales periods, starting promotions as early as November 1, which also helped boost overall spending.

Retailer sales during Black Friday and Cyber Monday 2024 set new records, reflecting strong consumer participation. Total sales for the period from Black Friday through Cyber Monday reached approximately $75 billion in the U.S., a 5% year-over-year increase, marking a new all-time high. Cyber Monday alone drove $13.2 billion in sales, growing by 6.1% compared to 2023, solidifying its position as the biggest shopping day of the year. Online sales for the broader Cyber Week reached $40.6 billion, up 7% from last year, making up 16.9% of the total holiday season sales

Retailers benefited from month-long promotions leading up to Black Friday, helping consumers spread out their spending. In-store shopping saw significant participation, but online shopping was the dominant driver of growth, particularly in categories like electronics and home goods.

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shinybull.com. The author has made every effort to ensure the accuracy of the information provided; however, neither Shinybull.com nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities, or other financial instruments. Shinybull.com and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Black Friday 2024 is anticipated to be one of the largest shopping events in recent years

Black Friday and Cyber Monday are among the year’s most anticipated shopping events. These days mark the start of holiday spending for many as shoppers look to score the best deals and discounts ahead of Christmas. Retailers compete fiercely during this period, offering significant price cuts and promotions.

As Black Friday 2024 approaches, consumers and businesses are gearing up for what could be another record-breaking shopping season.

Black Friday 2024 is anticipated to be one of the largest shopping events in recent years, with several emerging trends and consumer expectations shaping the season:

Many consumers are starting their holiday shopping before Black Friday, with 63% planning to hunt for deals well in advance. This reflects a growing preference for extended sales periods that begin in mid-November, reducing the last-minute rush.

Electronics and fashion remain top priorities for most shoppers, with Gen Z particularly focused on fashion and beauty products. Baby Boomers, on the other hand, are showing increased interest in toys, likely for their grandchildren.

Shoppers are expecting significant markdowns, with a 30% discount often considered the baseline for a “good deal.” Bundled offers and bulk discounts are strategies retailers might use to meet these expectations while maintaining profitability.

Smartphone shopping continues to dominate, with over half of online purchases expected to occur on mobile devices. This trend emphasizes the need for mobile-friendly websites and apps.

Younger generations, especially Gen Z, value sustainability, influencing their buying choices. However, willingness to pay a premium for eco-friendly products remains limited.

E-commerce is expected to outperform brick-and-mortar shopping, continuing the trend from recent years where Black Friday online sales reached nearly $10 billion.

Retailers and consumers alike are adapting to these changes, making the 2024 season competitive and dynamic. Early preparation and tech-friendly shopping options are key for both buyers and sellers this year.

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shinybull.com. The author has made every effort to ensure the accuracy of the information provided; however, neither Shinybull.com nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities, or other financial instruments. Shinybull.com and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Consumer Spending in November and December could grow as much as 11,5% and hit an all-time high

The times we are living in are far from «normal.» But we cannot blame an invisible virus for all that is happening right now. The question for retailers now is how this holiday season will look like?

Online spending on Black Friday 2021 decreased for the first time ever. According to Adobe Analytics, online shoppers spent a total of $8,9 billion, and that is down a little bit from last year’s $9 billion.

It can be many reasons for the dip, but Adobe believes it can be caused by an uptick in early spending, as some stores started sales and promotions as early as October. Shoppers are also being strategic in their gift shopping, buying much earlier in the season and being flexible about when they shop to make sure they get the best deals.

Photo by Max Fischer on Pexels.com

Black Friday traffic in stores also dropped -28,3% from pre-pandemic levels. Cyber Monday did also have a bad day and dropped for the first time ever. Cyber Monday online sales drop -1,4% from last year to $10,7 billion.

Adobe expects the entire holiday season will see record-breaking e-commerce activity, as shoppers spread out their dollars over more days. Adobe anticipates digital sales from November 1st, to December 31st will hit $207 billion which would represent record gains of 10%.

FedEx forecasts Monday will be one of the highest volume e-commerce days of the 2021 holiday season as it prepares to deliver an estimated 100 million more packages than it did from Black Friday to Christmas in 2019.

According to National Retail Federation, the holiday season will be fine. Spending in November and December could grow as much as 11,5% compared with the same period a year ago. This is much higher than many retail analysts themselves had predicted.

Sales in November and December can hit an all-time high of between $834,4 billion and $859 billion. In other words; we`re on the path for a record holiday season. Omicron can destroy the holiday season, but it can also help.

Instead of taking a trip by plane to other places, consumers will spend their money on Target or Macy`s. That will boost consumer demand, helped by higher wages and inflation. A lockdown will increase online sales and put more pressure on FedEx. People want packages no matter what.

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shinybull.com. The author has made every effort to ensure the accuracy of the information provided; however, neither Shinybull.com nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities, or other financial instruments. Shinybull.com and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Black Friday online sales reached a new record high and thanksgiving store traffic dropped 95%

I have talked about it for years, and the trend continues. One thing is Covid-19, but another one is online shopping. People around the world are shopping more online and the trend continues to increase.

Just take a look at Black Friday 2020 that totaled $9 billion on U.S retail sites, according to Adobe Analytics. That`s a 22 percent increase from last year. On the other side; U.S store visits dropped by 52 percent in the same period.

The distinctions between Black Friday and Cyber Monday have become increasingly blurred, and I look forward to seeing the numbers from Cyber Monday. Not only that. Take a look at the Thanksgiving store traffic. It dropped 95 percent. Wow.

67 percent of sales were made on mobile, compared to 33 percent of sales made on a desktop. Top-selling cities included New York, London, and Los Angeles. Top-selling countries include the United States, the United Kingdom, and Canada.

Black Friday online sales reached a new record high as pandemic-wary Americans filled virtual carts instead of real ones. Traffic to physical stores plummeted, but Black Friday is still one of the biggest in-person shopping days in the U.S this year.

To contact the author: post@shinybull.com

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shinybull.com. The author has made every effort to ensure the accuracy of the information provided; however, neither Shinybull.com nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities, or other financial instruments. Shinybull.com and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Cyber Monday sales hit $7,9 billion last year, but today it is estimated to hit $9,4 billion

People love days like this; Thanksgiving, Black Friday and Cyber Monday. So far, Black Friday has been very chaotic, but this time it was much better. This is very important days for all the retailers, So, how is it going for them this time?

It`s no doubt; Trump`s booming economy is working. Thanksgiving broke records with $4,2 billion in online sales. Black Friday also hit a new high. Consumers spent $7,4 billion online last friday buying goods online via computers, tablets and smartphones.

Smart people buy products on days like this, and if you are one those who didn`t use your card last week, you have a few hours to do it today. On Cyber Monday. And if you do, you will not be alone to do it.

Last year, Cyber Monday sales hit $7,9 billion, but today it is estimated to hit $9,4 billion, according to Adobe Analytics. If this holds, it will be a jump of 18,9% from last year.

Shoppers do not go to the stores on days like this. It`s all about online sales. Not only that. Extreme weather will also force some people to shop online, and shoppers are expected to spend $11 million per minute during the peak hour of 11:00 p.m ET.

The reason why the lines were thiny on Black Friday is the retailers early sales start. Retailers began sales in early November, so people didn`t wait until Black Friday or Cyber Monday this time. This also means less chaos.

In fact, Black Friday was predicted to be the busiest shopping day of the year in the U.S for shoppers to head out to stores, but people made it online on their shopping carts. Online spending on Black Friday hit a record of $5,4 billion, and that is up 22,3% from last year.

The winners in this game so far is Target, Best Buy and Walmart, while the department stores are still a little bit slower. Both, Target and Walmart saw bigger jumps in online customer spending than Amazon during the first two weeks of November.

Nordstrom had the biggest jump in online sales. Up 60%. Second is Walmart with a 53% jump, while Amazon on the third place jumped 49%, and that`s huge for an already Giant in online sales if you ask me.

Buy online and pick up in stores as well as curbside pickup services since November 1 have seen a 43,2% growth since 2018, according to Adobe. Shoppers have so far spent a record $72,1 billion online between November 1 and December 1. Shoppers are also on track to hit $143,7 billion in online sales for the full holiday season.

One of the most popular products on days like this is a Smartphone. So, it`s headed for a new online spending record next year. Or…..

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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