I have talked about it for years, and the trend continues. One thing is Covid-19, but another one is online shopping. People around the world are shopping more online and the trend continues to increase.
Just take a look at Black Friday 2020 that totaled $9 billion on U.S retail sites, according to Adobe Analytics. That`s a 22 percent increase from last year. On the other side; U.S store visits dropped by 52 percent in the same period.
The distinctions between Black Friday and Cyber Monday have become increasingly blurred, and I look forward to seeing the numbers from Cyber Monday. Not only that. Take a look at the Thanksgiving store traffic. It dropped 95 percent. Wow.
67 percent of sales were made on mobile, compared to 33 percent of sales made on a desktop. Top-selling cities included New York, London, and Los Angeles. Top-selling countries include the United States, the United Kingdom, and Canada.
Black Friday online sales reached a new record high as pandemic-wary Americans filled virtual carts instead of real ones. Traffic to physical stores plummeted, but Black Friday is still one of the biggest in-person shopping days in the U.S this year.
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