YouTube is dominant in the music streaming market and a new case for the European Commission

Consumer behaviour is very important for the music industry and a new research by IFPI contains key findings on changing consumer behaviour and provides valuable insights on the «value gap», which is the music industry`s most pressing priority.

«The value gap» is the massive mismatch between the growing consumption of music worldwide and the disproportionately small revenues that are returned to rights holders. It is caused by a market distortion allowing some major digital services to circumvent the normal rules of music licensing.

This denies musicians, artists, composers and investors fair compensation for their work; lowers investment in and diversity of new music; and skews competition among digital services. IFPI sees today`s proposal as a good first step in the process.

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Notably, the proposal confirms that user uploaded content services that promote and monetize music should be covered by the same copyright rules as other on-demand services.

Commenting on the proposal, IFPI Chief Executive, Frances Moore said:

«The music industry has transformed itself in recent years, licensing hundreds of services, widening choices for consumers and investing in new, creative ways to bring artists to a global audience.

But to achieve sustainable growth, the music sector needs a level playing field.

This means creating an environment where copyright rules are correctly applied so that creators and producers can be confident to invest and license. It also means allowing digital services to compete on fair terms and enabling consumers to enjoy access to diverse sources of licensed music.

«Today`s proposal is a good first step towards creating a better and fairer licensing environment in Europe. Importantly, it confirms that user uploaded content services such as YouTube, which are the largest source of on-demand music, should not be able to operate outside normal licensing rules.

However, there is a lot more to do to make this a workable proposal. We look forward to working on this in the coming months with the Parliament and Member States.»

The music consumer behaviour is changing, and this is the key report highlights:

  • Paid audio streaming is growing: 71% of internet users aged 16-64 access licensed music. Paid audio streaming services are growing in popularity, especially among under 25`s. One-third of 16-24 year old now pay for an audio streaming service.
  • YouTube is the most used music service: 82% of all YouTube visitors use it for music. More people use YouTube to consume music they already know than to discover new content.
  • Copyright infringement remains a significant problem: more than one-third (35%) of internet users access unlicensed music content. infringement is changing, with half (49%) of 16-24 year olds using stream ripping services to download music.
  • Young people are highly engaged with music: with 82% of 13-15 year-old listening to licensed music and the majority willing to pay for music.
  • Smartphones are moving towards replacing computers as the most used device for music consumption; especially in developing countries. Users of paid audio streaming services are particularly likely to listen to music on a smart phone.

Commenting on the report, Frances Moore, CEO, IFPI said:

«There are many positives for the music industry in this research: streaming services have revolutionised the experience of the music consumer, with growing numbers paying for audio streaming services;

listeners are responding to the benefits offered by on-the-go, on-demand access to music by moving more and more to the world of mobile, especially in emerging markets; and young fans are showing passion and engagement with music.

«Record companies, and the investment they make in music, are at the heart of this change. That investment is all the more important in the digital world, driving the creation of new music and helping artists connect with their fans.

«There are also key insights informing the policy debate on musics «value gap», the biggest problem for todays music sector. The research highlights the dominant position amongst music services of YouTube, as well as the fact that the site is used by consumers primarily to access music they know, on-demand.

Yet YouTube can get away without remunerating fairly artists and producers by hiding behind ‘safe harbour’ laws that were never designed for services that actively engage with and make available music enjoyed by the vast majority of its users.»

YouTube use a loophole in international copyright laws. The pay much lower licensing fees the music industry than services such as Spotify and Apple Music. YouTube considers itself a hosting platform rather than a content distributing platform.

This is a practice that has repeatedly been dismissed as unfair by record companies and competitors. YouTube say it is mostly a promotional platform for artists and record companies.

Spotify is twice as big as Apple Music. Spotify has 40 million paid subscribers, while Apple music has «only» 4 million. Spotify has 100 million of total listeners while Apple Music has 78 million.

To put that in perspective; YouTube doesn`t have any paid subscribers, but they are more than 8 times bigger than Spotify with its listeners.

asphalt

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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The Federal Reserve

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asphalt

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Transatlantic Trade and Investment Partnership (TTIP) stands for 47% of world GDP

G 20 summit in China this weekend will be interesting for those who follow international trade. Leaders will talk about the slowing global trade and their shipping companies. On top of that we see signs of protectionism.

I wrote about Trance Pacific Partnership (TPP) i April last year, and what we know so far is that President Obama is hoping to get the deal through Congress before he leaves office. The time is running out.

 

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The world leaders has a lot to talk about as the global trade is in trouble because of the rising protectionism, which is a growing trend that is a huge challenge to world leaders. China has benefited from the global trade so far, but the protectionism is a big threat right now.

The TPP agreement was signed in February, but it has to be ratified by all twelve counties and Obama belive in the deal. Hillary Clinton have spoken out against it, and Donald Trump called TPP «an attack on America`s business.»

The typical protectionist rhetoric is typified by Donald Trump, and China faces huge criticism from both Europe and the U.S over the flood of steel and other raw materials it has unleashed on global markets.

People are dealing like never before and the free trade in Western nations has already put two deals on the table which is giving the G 20 leaders something to think hard about. One of them is the Transatlantic Trade and Investment Partnership (TTIP), and the other one is Trans-Pacific Partnership (TPP).

TTIP stands for $34,2 trillion which is 47% of world GDP!

The agreement «will help unlock opportunity for American families, workers, businesses, farmers and ranchers through increased access to European markets,» the U.S government says. The European Commission says it would be worth €545 to each European citizen every year.

Many people are angry because the meetings are being held in top-secret.

TPP stands for $27,4 trillion which is 37% of world GDP.

The U.S and 11 other nations like Japan, Mexico, Singapore and Vietnam are involved. Nobel Prize winner Stiglitz called TPP outrageous, and other economists say that this agreement will boost income in the participating countries. Others say it will lift exports and support well paid jobs.

Other people are against those deals. They claim the deal will kill jobs and worsen income inequality across the nations. They argue it will only help big corporations and not ordinary citizens. The advocates of trade said it was going to benefit everyone.

The evidence is it`s benefited a few and left a lot behind, the Nobel laureate economist, Joseph Stiglitz said.

 

asphalt

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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The European Commission attacks – again!

Europe are attacking big U.S companies and want more money from them. Last year Europe attacked Google. Now they are attacking Apple. Based on a two-year long investigation, the European Commission has ordered Apple to pay about $14 billion in back taxes for its subsidiaries in Ireland.

$14 billion? Wow!

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Last year, the European Commission EU said that Google was too dominant in three related markets. They also said that Google is using that position to distort competition and the EU claims that Google limits access to key aspects of the Android ecosystem by insisting that phone markers install Google search and Chrome apps.

Not only that. The EU also said that Google block phone makers from producing phones that run alternative versions of Android and that EU also believes that Google has illegally paid makers and other mobile phone companies to preinstall Google search exclusively.

This is not the first time EU has attacked big U.S companies.

In 2001, the European Commission sent a sternly worded missive to Microsoft. EU accused the software maker of having illegally extended its dominance in operating systems for personal computers (PC`s) into adjacent markets, for tying Windows to programs that play music and videos.

The European Commission said Microsoft was too dominant in the market in 2001. Last year they claimed Google was too dominant in the internet search market. Google are now ruling the smart phone market with their Android system.

Now, they are attacking Apple. Not because they are too big, but because they are having a good agreement with Ireland that allows Apple to pay less tax than other businesses. The European Commission has concluded that Ireland must recover the illegal aid.

Commissioner Margrethe Vestager, in charge of competition policy, said: «Member States cannot give tax benefits to selected companies – this is illegal under EU state aid rules. The Commission`s investigation concluded that Ireland granted illegal tax benefits to Apple, which enabled it to pay substantially less tax than other businesses over many years. In fact, this selective treatment allowed Apple to pay an effective corporate tax rate of 1% on its European profits in 2003 down to 0,005% in 2014.

Apple`s provisions for income taxes outside of the United States amounted to «just» about $5 billion in that period. You can imagine what the amount is if Apple paid an effective tax rate ranging from 1% in 2003 to 0,005% in 2014 on its European profits at that time?

For instance, Apple paid an effective tax rate of 26,1% in the U.S in 2014, with income taxes adding up to almost $60 billion in the period between 2003 and 2014.

But Apple has their own tax structure in Europe, which is Apple Sales International and Apple Operations Europe. Both are two Irish incorporated companies that are fully owned by the Apple group.

Apple Sales International and Apple Operations Europe make yearly payments to Apple in the US to fund research and development efforts conducted on behalf of the Irish companies in the US. These payments amounted to about $2 billion in 2011 and significantly increased in 2014.

The European Commission claims that only a fraction of the profits of Apple Sales International were allocated to its Irish branch and subject to tax in Ireland. The remaining vast majority of profits were allocated to the «head office», where they remained untaxed.

If you are too dominant, they will attack you. If you are too big, they will attack you. If you are too popular, they will attack you. If you don`t pay much tax, they will also attack you. The EU system will find something anyway.

Apple and Ireland both said they disagreed with the record penalty and would appeal against it. What is the end of this story if we face a government that don`t want the money? And is it a problem for a company that made a net profit of $53bn in the 2015 financial year?

What is the next US company to be attacked by Europe?

 

asphalt

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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OPPO is growing much faster than its competitors

I remember the first day I bought my first mobile phone. It was in 1992. It was a big black phone and that beast was three times bigger than an ordinary Apple phone. After a few minutes in my conversation, the battery was flat, and I spent hours to fill it up again.

It didn`t take long before I bought a new one; Ericsson from Sweden. Once one of the greatest in the world. I changed the phone onece again, and this time to Nokia from Finland. Also one of the greatest in the world.

 

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Both, Ericsson and Nokia are falling stars. The Americans came into the market and Apple started to rule the world. Not only that. In a short period of time, they became the biggest company in the world. But how is it now?

There is no doubt that China is the largest smartphone market in the world, and Apple is not at the top three. Smartphone shipments in Q2 amounted for 111,2 million units, and top thee vendors in China accounted for 47% of total shipments.

Who are at the top three? Is it Ericsson? Nokia? Or Apple? No, none of them are at the top three. The biggest names are Chineese brands like Huawei, OPPO and Vivo. Its a surprice to see that Apple are fifth in this important market. Its a bigger surpise to see Samsung below top five.

Its a big market, but its also a very important market, and Its also a big surprise to see the low cost company Xiaomi has dropped down about 40%. Its obviously tough for them to grow in the market with so many aggressive competitors.

OPPO is one of the greatest. Up over +124%. The company is founded in 2004 and the brand is a Chinese electronics manufacturer based in Dongguan, Guangdong.

OPPO Digital is based in Mountain View, California, Unitted States. It is known for its universal upconverting DVD and Blu-ray Disc players. Its first product was the OPPO OPDV981H Up-Converting Universal DVD Player.

OPPO entered the mobile market in 2008.

Last year, OPPO signed an agreement with FC Barcelona to become an official partner of the Spanish football club. OPPO has become a stiff competitor in the Chinese market, which is growing faster than any other mobile company.

 

asphalt

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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