The U.S Black Friday is on track for “blowout” but the Retailer ETF is declining

The biggest shopping day of the year has been the black friday, but that belong to the past. This has changed in the past few years and its a reason for that. Its no longer a black friday single day, but a week-long affair.

Retailers start their Black Friday Sales as early as Thanksgiving Day, Wednesday, and as early as Monday. This is why it is difficult to measure the sale related to only one day; Black Friday. So, if you look at it this way, the combined sales of Thanksgiving Eve, Thanksgiving Day and Black Friday should be included in Black Friday numbers because they are related to each other.

Amazon is still on top of the most popular stores for Black Friday. While Amazon continue to rule the online world, WalMart remains undisputed king of the Black Friday. Next on the list is Target, BestBuy, Macys and Kohls to name a few.

What people are looking for is Apples iPhones, Macs, iPads and other devices, but Apple is not expected to give away any great deals. Gift cards up to $300 will therefore be given by AT&T, T-Mobile, Verizon and Sprint.

Its also expected to see WalMart, BestBuy, Target and Amazon to offer the cheapest TVs, Laptops and Video Games. Google is expected to respond with deals on Nest, Nest Camera, Nest Doorbell and Google assistant.

The National Retail Federation predicts 164 million consumers will shop Thanksgiving weekend, and while 21% will shop Thanksgiving Day, fully 71% will shop Black Friday itself. Analysts are now looking at the five-day period from Thanksgiving Day to Cyber Monday to get a sense of holiday spending, which is now being called «Thanksgiving Weekend.»

The number of people going to the stores Thanksgiving Day has declined since its peak in 2014. The sales are moving online and Thanksgiving Day last year jumped 18,3 percent YoY in online sales. Online shopping on Black Friday last year jumped 16,9 percent YoY.

A quick look at XRT Retail ETF tells us a strange story which is the opposite of last year. The value is declining and it seems to have peaked in October this year. I will continue to follow the retailers and their business.

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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