Tag Archives: Walmart

Foot traffic is declining and Black Friday can be much bigger than Cyber Monday in online sales

You have to wake up before it is too late. Black Friday is not what is used to be. Only a few years ago retailers were crowded with crazy people looking for a great deal. People still get great deals but some of them have already changed their behaviour.

According to Shoppertrak, foot traffic to U.S stores has fallen each year on Black Friday. We can clearly see a shift in the market, and reasons are many.

 

 

You can see it happening right in front of your eyes. Right now. Retailers are struggling and I have talked about if for years. Worst of all; this is just the beginning, and it is understandable. It is a natural thing.

Retailer chains said they will close about 7,000 stores and many of them are filing for bankruptcy. Many of them have too much debt and too many shops in the chain. On top of that we know that consumers wants to buy online.

Online retail activity are ten times bigger today than it was in 2004, and last year, on-line sales on Black Friday was around $2 billion, according to ComScore. Salesforce predicts Black Friday will be much bigger than Cyber Monday in online sales.

I take all the research on Black Friday as a pinch of salt, because retailers are destroying the day by starting the sale a week before the big day. Some call it Black Week, some call it Black Weekend and that will weaken the most important day Black Friday. That too makes the measure of the day a bit wrong. Black Friday is not only on Friday but sometimes for a whole week.

So, if you missed out on your shopping on Black Friday you still have the change to make a great deal on Cyber Monday.

The deals have already started and you can now buy for a discounted price at stores like Walmart, Amazon, Best Buy or Target. Cyber Monday is the online equivalent to Black Friday and the start is early on Monday November 27, 2017.

This is the day you can get deep discounts on Samsung, LG, Sharp, HP and Dell. You can also get a cheap PS4 slim and Xbox One S, Nintendo and iPhone X to name a few. It remains to see Cyber Monday exceeds Black Friday in on-line sales.

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Cyber Monday Sales – Biggest E-Commerce day ever!

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the U.S. The term «Cyber Monday» was created by marketing companies to persuade people to shop online. It all started on November 28, 2005.

Cyber Monday online sales grew to a record $2,68 billion, compared to last year`s $2,29 billion. However, the average order value was $124, down slightly from last year`s $128.

Online sales on Monday climbed to a new record high, and the sales came in at $2,68 billion, and that is the best online spending day ever. It is also the first to surpass $2 billion in sales.

The weekend after Thanksgiving was popular for online shopping too. The sale was up 26% compared to the same time last year. It seems like this online shopping will continue to post new historical highs, and that reflects the ongoing strength of online shopping.

IBM says that the online sales jumped only 8,5% this year compared to last on Cyber Monday. This is less than last year when online sales jumped more than 20% by its measure.

Some belive it`s a change in shopping behavior and not a lack of consumer demand. It is a larger shift toward online buying as mobile phones spur the practice known as «showrooming». People tend to go to the store to see the products and buy them, or a similar product online. Price is a very important trigger here. Why spend some time to go to the shop if the price is lower online?

Cyber Monday is the busiest U.S online shopping day of the year, and that title is held since 2010. Walmart said it received the most online orders in its history on Cyber Monday. Mobile made up about 70% of the traffic to its website between Thanksgiving and Cyber Monday.

This is called Cyber Monday, so how is the online marketing? Is it working?

Social Media did very little to boost sales this year driving only 1,5% of sales. According to IBM, Facebook referrals drove an average of $109,94 per order compared to $100,24 for Pinterest. Facebook referrals converted online sales at more than twice the rate of Pinterest.

What really works better is e-mail marketing which was the primary driver of sales on both Black Friday and Cyber Monday beating the usual winner; search. Companies sent out 11% fewer e-mails this time, but the e-mails were more targeted.

 

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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