Tag Archives: Facebook

The best social network advertisers love the most

How in the world are you gonna survive on this planet without marketing? The answer is very simple; you wont. How can you expect your customers to buy your product if they don`t know about you?

You need to brand your business and let people know about you, and the more they know about you, the more they will talk about you and remember you. Word of mouth is cheap and an extremely powerful form of advertisement, but is that enough?

Social media is the real big thing at the moment. Your competitors are using it. Your customers are using it, and so need you. This form of media advertising is extremely powerful, and by one simple click, you give them all something positive to talk about; Your products.

 

socialnetworks

 

You need to be were your customers are; on social media. You can`t run from it, so you may as well embrace it. The only way to connect with them is to make your online presence known. So, what platform do marketers spend time and money on, and who are the best? The answer is simple; Facebook!

Social media is a must. It makes you communicate with your customers and that will significantly increase your brand visibility. Traditional marketing in paper media could increase your traffic, but social media will bring people together, and your friends and followers will talk about you. That in turn will increase your revenue.

As you can see from the chart above, Facebook is by far the most popular network of choice. All marketers are using it, but Twitter can be replaced as the second most popular social media platform.

Instragram is third right now, but that seems to change very soon. A fresh new report claims that Instagram is quickly gaining popularity among marketers and could soon take Twitter`s place as the second most important social advertising channel.

Mark Zuckerberg and Facebook revealed in its recent earnings report that more than 200,000 businesses around the world advertise on Instagram each and every month. Instagram and its network is available in more than 30 countries and their popularity is growing.

People come to Instagram for visual inspiration, and advertising on Instagram has the power to touch, inspire and move people. Instagram ads have proven to drive strong branding results. 97% of measured campaigns on Instagram have generated significant lifts in ad recall.

Instagram is expected to grow a lot further in the future.

 

skjold5

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

Leave a comment

Filed under Stocks

GoPro must rethink its VR strategy

GoPro was once a Wall Street favorite. Right after the IPO, the stock peaked at about $87 in October 2014. That was then. The stock has been falling since then and are now trading at about $12.

The stock has plummeted on weaker demand and an economic slowdown in China. Many analysts have lowered GoPro`s expectations for 2016 and 2017 EPS and revenue, as well as average selling price expectations.

 

gopro

 

The competition in the market put a pressure on GoPro as both Sony and Xiaomi are launching similar products. The action camera space has become increasingly crowded and commoditized. The company`s target market has become saturated with cheaper and more innovative products, severely hurting its bottom line.

They will also meet challenges from Facebook on their VR ambitions. Facebook encourage everyone on the platform to make their own high-end 360-degree cameras, which means GoPro need to build a new strategy for their VR ambitions.

Investor need to know that GoPro is innovative enough to create a new VR capture device that can beat their competitors like Facebook.

GoPro President, Bates said last quarter that virtual reality is a «key initiative,» and that it had «several products in development that will position GoPro as a leader in VR.»

The competition between Surround 360 makers are tightening and GoPro can lose the high-end VR camera market to other new players and one of the cheaper rivals are Ricoh.

The $400 HEO4 camera has consistently missed sales forecasts, leading to steep price cuts to spur demand. Thats not profitable for the company in the long run, so investors are now holding out hope that GoPros Karma Drone, set to launch later this quarter, is the product that can resuscitate the company.

GoPro bulls belive the launch of Karma drone and a new HERO5 cameras might get the firm back on track, but the company doesnt have a new release date for either device. We only know its gonna be later this quarter.

This puts growth expectations at -302% for EPS and -48% for sales.

Esimize consensus calls for EPS of $-0,55, which is three cents above Wall Street. Revenue expectations of $171,6M are just slightly higher than the Street`s $169,6M. Numbers on the bottom-line have been ratcheted down 899% in just the last 3 months, with top-line numbers reduced 49%.

Watch out for the report on May 5, 2016, after the close.

GoPro aquired smaller companies like Kolor, which produces 360-degree videos, and video editing startups Stupeflix and Vemory, and remain to see if that can help the company to diversify their business.

 

skjold5

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

Leave a comment

Filed under Stocks

Facebook acquired Masquerade to compete with Snapchat`s “Lenses”

Facebook acquired one of the most popular apps in the App Store at the moment; Masquerade. Mark Zuckerberg probably learned a lesson when Facebook acquired WhatsApp, so Facebook will not reveal how much they paid for Masquerade.

According to App Annie, Masquerade has an average rating of 5 stars and remain at the top of App Store`s charts. Masquerade is only a couple of months old and has become a huge hit in a short period of time.

 

fb-msqrd

 

Their products deliver the level of performance, robustness and quality not seen in any other products available on the market. Real-time video communication is quickly growing in popularity, and Masquerade strives to make live video interaction even more attractive for both business customers and consumers by offering advanced software solutions capable of altering and/or enhancing person`s appearance in live video.

A proprietary self-learning face tracking algorithm as well as a framework for creating special effects, which have been in development since 2010, are Masquerade`s crown jewels. They have accumulated enormous expertise in solving the problem of face detection and tracking.

Facebooks aquisition will compete with Snapchats app called «lenses» wich was launched last year. Snapchat acquired Looksery and introduced animated overlays for selfies with great success.

The King of social media is also planning to make the new app MSQRD a standalone free app in addition to an integrated app on Facebook`s platform. The effects are joining other creative tools Facebook has added to its app already, like stickers, fingers doodles, and photo filters.

With the selfie-app MSQRD, you can do face-swaps and record silly video animations of yourself and share them across social video.

Drop your good old video selfies and make it more fun and interesting with MSQRD.

 

sbnews

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

Leave a comment

Filed under Stocks

Facebook will start to earn money on Oculus Rift

More reports from big blue-chips stocks this week, and the one and only social media darling Facebook is out with a new fourth quarter earnings report on Wednesday 27, after the close. Will Facebook continue to grow?

I think they will continue to impress. Last year they reported 1,55B monthly active users (MAU). Thats an impressive jump of 14% YoY and not bad compared to Twitters 320M MAU`s last quarter.

Facebook acquired WatsApp, Instagram and Oculus Rift, and their instant ads will give more value back to the advertisers. Only last two years, Facebooks revenue is up about 40% and it doesnt seem to slow down anytime soon.

oculus-rift-logo

The Estimize consensus calls for EPS of $0,69, which is a penny higher than the Wall Street consensus and an increase of 11% over the past three months. Revenue expectations of $5,383B have also been lifted in that period by 6%, and are $27M ahead of the Street.

Its gonna be interesting to hear more about WhatsApp, Instagram and Oculus Rift on Wednesday. How are they contributing? Facebook acquired WhatsApp and if you ask me, they burned a huge amount of money on that deal. Thats good for Jan Koum of course, but what about Mark Zuckerberg and Facebook?

In my recent article about that deal, I asked the following question; why should people buy 99 cents for WhatsApp when they have Skype for free? Not only that. There are many others on the market too. One of them is Facebook`s messaging service which is very popular.

It`s not a surprise for me to see that Facebook recently dropped the front-door charge to make it available for free for anybody in the world who wants it. What they are doing is testing out a new B2C platform, but it remains to see if that can bring in some revenue for Facebook.

The photo-sharing app Instagram is another player, and have been in the Facebook-family since 2012. So far, Facebook has not revealed its revenue from Instagram, so It`s gonna be interesting to hear more about that on Wednesday.

I`m also exited to hear more about Oculus Rift. Facebook paid $400m in cash plus 23,1m Facebook-shares for the maker of the Oculus Rift headset, with a further $300m in incentives if they hit certain milestones in the future.

Oculus Rift will be launched on March 28, 2016, so its only two months left. Its interesting to see how much they are willing to pay for each company and what they give in return. Spending 0,11 WhatsApp (or two Instagrams) on Oculus Rift was a big surprise for many investors.

Facebook has been slumping so far in 2016, but most of the investors call Facebook for a «buy».

wallboard

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

Leave a comment

Filed under Stocks

Twitter at record low on Wednesday

It seems like investors have lost all faith in Twitter. A stock that has plummeted so far in 2016. A bad start of the year for CEO Jack Dorsay. Both of his company’s (Square and Twitter) have plummeted.

This is exactly what I have talked about recently. Twitter need a change, and maybe Steve Ballmer is the man? He have a great stake in Twitter and I assume he is not buying into Twitter without knowing something? Or does he have a great idea?

twtr

(Picture: Twitter in a bubble)

 

Because Twitter have a great opportunity, but need to change the business model. Im not gonna reveal any secrets about that right now, because my ideas is not for free. But look at the stock today (Wednesday). Its up 4,19%. What`s going on?

Global stocks tumbled on Wednesday, and Twitter plunged more than 7% today and hit a 52 week low at $15,48. This is the lowest ever! A stock that started the first trading day on the New York Stock Exchange in November 2013 at $26.

Twitter bounced on Wednesday because there is a lot of rumors out there. A takeover rumor.

I have earlier talked about a possible Facebook takeover because they are both great mini-bloggers, but other may be interested. What about Alphabet? Or Ingram? Robert Murdock has denied any takeover for his News Corp.

Investors are disappointed because User Growth and product development has failed. It will be an easy shortcut to join other social media companies, but if they have some ideas to make it on their own, I think they will have a long way back up again.

Mr. Jack Dorsey has a 3,2% stake in Twitter. A company with a market cap of 11,3 Billion, and an Earning per share of -0,86.

sb-wall11

 

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

Leave a comment

Filed under Stocks