Tag Archives: Instagram

Snap Inc is in free fall and can end up like Twitter without any usergrowth

The shares of Snap Inc was a success in the beginning of its IPO. Just like many other IPOs. But now, the story is different. Snap Incs stock has seen a big selloff for weeks now, and the price has fallen down to $13,65 after reaching a top of nearly $30 on high volume.

The market cap is $15,99 billion, which means the company has lost about $16 billion of market cap so far. To put that number in perspective: Twitter is worth about $12 billion. GoPro reached nearly $90, but now GoPro stocks is trading at about $10. Snap has lost about 10 GoPro companies. That`s a lot.

 

 

How can Snap survive in a market like it is today? Facebook is the biggest rival and they have more than 2 billion DAU`s while Snap has about 173 million. The question is why people should sign up to Snap when they know they have the same tools on Facebook?

This is what investors are looking for. How many DAU`s is it and are the number rising or declining? Quarterly revenues per user grew per user by 180% during Q1. People spend about 30 minutes vs 25 minutes it highlighted prior to its IPO.

Investors should know that there are a normal situation when an IPO stock is falling like Snap Inc. First of all, it is the lock-up expiration which means about 1,2 billion of Snap stocks will be available for sale in the near future.

Many Snap stocks are owned by VC`s and Executives, but it is a bad sign when insiders are selling their own stocks in their own company. On top of that you have short sellers. This is why Shares of Snap Inc fell about 23% in July. But not only that.

Profits are more important than users and users gives profits. Right now you shouldn`t mearsure the value of the company by users but by profit. If you do that, the stock will fall below $10 and end up similar to Twitter which is having the same problem; user growth.

Snap Inc was a bubble that burst with just 166 million DAUs compared to Instagrams 250 million. It`s funny to see that Snap is worth more than Twitter. How is that possible with only $150 million in revenue for the quarter?

Snap is also burning a lot of cash. They earn $150 million and spend more than $200 million.

Analysts are concerned about Snaps volatile growth and the fact that Snaps insiders would be able to unload some of their shares after a lock-up period expired at the end of July. Snap`s underwriter, Morgan Stanley, downgraded the shares from overweight to equal weight.

Snap Inc is expected to report earnings on Thursday, and investors need impressive results to be convinced about their marketing strategy in the future. A big surprise like that can also stop the negative sentiment at the moment.

Snap Inc will report earnings on 08/10/2017 after market close. Earnings forecast for the quarter is $-0,29 vs $-2,31 in May this year.

 

 

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Instagram`s audience is growing much faster than Facebook`s and Instagram can be Facebook`s best growth engine

Mark Zuckerberg and Facebook started its business 13 years ago on February 4, 2004. Many things have happened since then, and Facebook are now among the biggest corporations with its 2016 Revenue of US$ 27,638 Billion. The success continues.

The social media giant are growing like never before. Ad revenue grew by 51% YoY in Q1 2017. It jumped from $5,2 Billion to $8,85 Billion. Total revenue climbed 49% and earnings went from $0,60 to $1,04.

 

 

It is a big surprise for many to see that Facebook is still adding DAUs and MAUs (active users). Monthly active users have jumped to over 2 billion and their revenue will follow. Many companies are trying to take Facebook`s throne, but the giant are very strong and knocks off all challengers.

Snapchat is the latest challenger, but Facebooks Instagram seems to be strong in this market and will also contribute to Facebooks revenue growth. Instagram has over 700 million MAUs and 400 million DAUs.

Instagram is integrated in the social media business model and they have been selling ads for four years now. Instagrams audience is growing much faster than Facebooks audience and Instagram can be Facebook`s best growth engine.

Instagram is not the only growth engine of Facebook. They also have Messenger, WhatsApp and Oculus VR, and their next step will be to compete with YouTube.

Investors love the social media giant. In January this year, Facebook`s shares were trading at $115 per share and on Monday their shares were trading at $166 per share. The giant have jumped over 40% so far in 2017. Compare that to the rise in the benchmark S&P 500 index during the same period and see for yourself.

Facebook Inc is expected to report earnings on Wednesday 26 after market close. The report will fe for the fiscal Quarter ending June 2017. Earnings forecast for the quarter is $1,13 which is a big jump from $0,76 in the same quarter last year.

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Investors are concerned about Snapchat`s future

Snap Inc, formerly Snapchat Inc, is a camera company. The company`s flagship product, Snapchat, is a camera application that helps people to communicate through short videos and images as a Snap.

As of December 31, 2016, on an average, 158 million people used Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore curated content from publishers.

The market cap of Snap has fallen dramatically from about $30 billion to $20 billion.

 

 

Many investors are now concerned about Snaps DAUs. Not only that; Snapchat has a lot of competitors and to understand that you have to see it with marketers glasses. They are a copycat and have much lower margins than their competitors.

Facebook has the same application and makes Snap tools like a «me too» product. What they need now is International growth, but why should people use Snap`s tools in an already developed market?

Advertisers spend their money on Facebook and YouTube because they know it works. If Snap want to compete with them they need to burn some cash. A lot of cash. What they need is to look overseas to grab more teens.

Snap dropped down -3,19% on Tuesday and its valuation is about $20 Billion, trading at 17,31. The stock is back to its IPO price and it’s headed for a cruel summer for Snap. In comparison, Twitter`s market cap is about $12 Billion and I assume you know the rest of that story.

Investors are worried about Snaps competition. Especially from Facebook`s Instagram which is the same kind of its popular features.

Snap opened at $24 on its initial day of trading back in March, but surged 44% by the close. They started the IPO price at $17 and now we are back to the start again. At $17.

Barclays, Citygroup and J.P Morgan have lowered the price target on Snap.

 

 

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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The best social network advertisers love the most

How in the world are you gonna survive on this planet without marketing? The answer is very simple; you wont. How can you expect your customers to buy your product if they don`t know about you?

You need to brand your business and let people know about you, and the more they know about you, the more they will talk about you and remember you. Word of mouth is cheap and an extremely powerful form of advertisement, but is that enough?

Social media is the real big thing at the moment. Your competitors are using it. Your customers are using it, and so need you. This form of media advertising is extremely powerful, and by one simple click, you give them all something positive to talk about; Your products.

 

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You need to be were your customers are; on social media. You can`t run from it, so you may as well embrace it. The only way to connect with them is to make your online presence known. So, what platform do marketers spend time and money on, and who are the best? The answer is simple; Facebook!

Social media is a must. It makes you communicate with your customers and that will significantly increase your brand visibility. Traditional marketing in paper media could increase your traffic, but social media will bring people together, and your friends and followers will talk about you. That in turn will increase your revenue.

As you can see from the chart above, Facebook is by far the most popular network of choice. All marketers are using it, but Twitter can be replaced as the second most popular social media platform.

Instragram is third right now, but that seems to change very soon. A fresh new report claims that Instagram is quickly gaining popularity among marketers and could soon take Twitter`s place as the second most important social advertising channel.

Mark Zuckerberg and Facebook revealed in its recent earnings report that more than 200,000 businesses around the world advertise on Instagram each and every month. Instagram and its network is available in more than 30 countries and their popularity is growing.

People come to Instagram for visual inspiration, and advertising on Instagram has the power to touch, inspire and move people. Instagram ads have proven to drive strong branding results. 97% of measured campaigns on Instagram have generated significant lifts in ad recall.

Instagram is expected to grow a lot further in the future.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Facebook will start to earn money on Oculus Rift

More reports from big blue-chips stocks this week, and the one and only social media darling Facebook is out with a new fourth quarter earnings report on Wednesday 27, after the close. Will Facebook continue to grow?

I think they will continue to impress. Last year they reported 1,55B monthly active users (MAU). Thats an impressive jump of 14% YoY and not bad compared to Twitters 320M MAU`s last quarter.

Facebook acquired WatsApp, Instagram and Oculus Rift, and their instant ads will give more value back to the advertisers. Only last two years, Facebooks revenue is up about 40% and it doesnt seem to slow down anytime soon.

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The Estimize consensus calls for EPS of $0,69, which is a penny higher than the Wall Street consensus and an increase of 11% over the past three months. Revenue expectations of $5,383B have also been lifted in that period by 6%, and are $27M ahead of the Street.

Its gonna be interesting to hear more about WhatsApp, Instagram and Oculus Rift on Wednesday. How are they contributing? Facebook acquired WhatsApp and if you ask me, they burned a huge amount of money on that deal. Thats good for Jan Koum of course, but what about Mark Zuckerberg and Facebook?

In my recent article about that deal, I asked the following question; why should people buy 99 cents for WhatsApp when they have Skype for free? Not only that. There are many others on the market too. One of them is Facebook`s messaging service which is very popular.

It`s not a surprise for me to see that Facebook recently dropped the front-door charge to make it available for free for anybody in the world who wants it. What they are doing is testing out a new B2C platform, but it remains to see if that can bring in some revenue for Facebook.

The photo-sharing app Instagram is another player, and have been in the Facebook-family since 2012. So far, Facebook has not revealed its revenue from Instagram, so It`s gonna be interesting to hear more about that on Wednesday.

I`m also exited to hear more about Oculus Rift. Facebook paid $400m in cash plus 23,1m Facebook-shares for the maker of the Oculus Rift headset, with a further $300m in incentives if they hit certain milestones in the future.

Oculus Rift will be launched on March 28, 2016, so its only two months left. Its interesting to see how much they are willing to pay for each company and what they give in return. Spending 0,11 WhatsApp (or two Instagrams) on Oculus Rift was a big surprise for many investors.

Facebook has been slumping so far in 2016, but most of the investors call Facebook for a «buy».

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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