Tag Archives: Snapchat

Facebook are dealing with the music industry

Facebook has a lot of DAU`s and more and more people spend time watching videos. Facebook is a young company and so far they already have billions of video views. But Mark Zuckerberg want to prosper from this industry.

There is no doubt that YouTube is the most popular video-sharing company in the world. Many artist has started their carriere at YouTube and one of them is Justin Bieber. In 2016, YouTube gave the music industry $1 billion in ad revenue, and Facebook wants to join.

 

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Streaming was a game changer on how media is bought. It changed how it`s consumed. It also changed who profits from it, and of course how much they all made in this industry. For the first time in 20 years, the music industry saw significant revenue growth in 2015.

The revenue from streaming is $2,9 billion world-wide, and revenue from video on demand rose almost 9% in 2015, and music clips can move about $50 – $70 billion from TV industry.

Facebook has nearly 2 billion users and still a growing advertising business, and a deal with the music industry can be a win-win agreement, which means billions in revenue from new sales for the music industry.

The interest in videos is growing and Facebook want to prosper from that, and that’s why they are so interested in music rights. Facebook moved billions in ad revenue from print and now many online firms have targeted TV.

Facebook are not alone on the market and they need to share some of the market with Twitter and Snapchat, but the biggest of them all is YouTube which is Faecbooks main rival. Googles YouTube channel said music is one of the most popular types of videos on their on-demand service.

TV networks and News organizations are experimenting with Facebook, just like they did with YouTube and this will continue. This is interesting because Facebook is big.

Thanks to streaming, the music industry is growing again and that is because of the paid streaming services from Apple and Spotify.

Facebook will probaby sign a deal with the music industry before the summer this year.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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The parent of Snapchat are going public

Snapchat is one of the biggest favorite apps in the social media universe at the moment. Its founders Evan Spiegel and Bobby Murphy filed confidentially to go public with SEC late last year, and now they are ready to be traded on the New York Stock Exchange under the ticker SNAP.

Snap`s revenue rose to $404,5 million, which is eight times higher than their revenue in 2015. In Q4 Snap had 158 million daily active users (up 48%), and many of my friends and family members are one of them. 2,5 billion Snaps are created every day.

 

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Snap Inc is a camera company, and in the SEC filings they say: “We blive that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.

Our products empower people to express themselves, live in the moment, learn about the world, and have fun together».

Worldwide advertising spend is expected to grow from $652 billion in 2016 to $767 billion in 2020. The fastest growing segment is mobile advertising, which is expected to grow nearly 3x from $66 billion in 2016 to $196 billion in 2020.

Snap belive that one of the major factors driving this growth is the shift of people`s attention from their televisions to their mobile phones. According to Nielsen, people between the ages of 18 and 24 spent 35% less time watching traditional television in an average month during the second quarter of 2016 compared to the second quarter of 2010.

A huge difference between Facebook at Twitter is that Snap Inc doesnt have their own server farm, which makes it more expensive which means Snaps earnings can look much lower that those who have their own server farm.

Snap Inc lost $514 million in 2016, which is up from about $373 million. Some of that money goes to Google because Snap Inc rents storage and server space from them. New legislation that would change U.S, or foreign taxation of international business activities or other tax-reform policies could also seriously harm their business.

Benchmark Capital owns about 10% og the company. Lightspeed Venture Partners owns 8,3%, and Institutional Venture Partners owns 4%.

Snap are looking to raise up to $3 billion, and Snaps offering is being led by Morgan Stanley and Goldman Sachs. Morgan Stanley won the desired «lead left» position on the prospectus. The bank also led Facebooks initial public offering.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Facebook acquired Masquerade to compete with Snapchat`s “Lenses”

Facebook acquired one of the most popular apps in the App Store at the moment; Masquerade. Mark Zuckerberg probably learned a lesson when Facebook acquired WhatsApp, so Facebook will not reveal how much they paid for Masquerade.

According to App Annie, Masquerade has an average rating of 5 stars and remain at the top of App Store`s charts. Masquerade is only a couple of months old and has become a huge hit in a short period of time.

 

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Their products deliver the level of performance, robustness and quality not seen in any other products available on the market. Real-time video communication is quickly growing in popularity, and Masquerade strives to make live video interaction even more attractive for both business customers and consumers by offering advanced software solutions capable of altering and/or enhancing person`s appearance in live video.

A proprietary self-learning face tracking algorithm as well as a framework for creating special effects, which have been in development since 2010, are Masquerade`s crown jewels. They have accumulated enormous expertise in solving the problem of face detection and tracking.

Facebooks aquisition will compete with Snapchats app called «lenses» wich was launched last year. Snapchat acquired Looksery and introduced animated overlays for selfies with great success.

The King of social media is also planning to make the new app MSQRD a standalone free app in addition to an integrated app on Facebook`s platform. The effects are joining other creative tools Facebook has added to its app already, like stickers, fingers doodles, and photo filters.

With the selfie-app MSQRD, you can do face-swaps and record silly video animations of yourself and share them across social video.

Drop your good old video selfies and make it more fun and interesting with MSQRD.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Alphabet Inc near all-time high

I remember the tech boom in the late 90`s. It was so many great tech companies and we all knew that this was the future. Investors were buying tech stocks with both hands, and we all know the results; A BIG FAT Bubble.

We can see some similar things going on today. Twitter was a hype when they went public in 2013 at a share price of $26. Investors liked the stock and it soared to about $75, but it all stopped there. Wednesday this week, Twitter traded at an all time low at $15.

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Twitter is not alone in this bubble club right now. Many other tech stocks has suffered lately and I think there is different reasons for that. The main reason for the smaller tech companies is easy money because of the rock-bottom interest rates.

Together with inflated tech stock prices we can also see sky-high Silicon Valley real estate prices and rents. Just like we saw in the late 90`s tech boom.

BlackRock slashed its valuation on Snapchat by 24% last year, while Fidelity slashed its valuation on Dropbox by 31%. So things are about to change. Easy money will not be so easy now, which means it will be more difficult for many tech start-ups.

But some tech companies are still going strong.

 

GOOGL

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One of my favorite stock since 2005, are trading higher on friday. Alphabet Inc (GOOG) is up +2,59% on friday, trading at 745,46. EPS for Alphabet Inc is 21,26 with a market cap of 493,21 Billion.

Alphabet Inc was a big Monster last year, adding nearly 47% in 2015 and traded just below $800 in late December at an all-time high!

It is revealed that Google, in 2014, had paid Apple a sum of $1 billion in order to keep their search bar on the iPhone. Google obviously understand how important it is to have their own operative system on Apple`s iPhone.

Alphabet Inc is a collection of companies like Calico, Google`s health and longevity effort; Nest its connected home business; Fiber, its gigabit internet arm; and its investment divisions such as Google Ventures and Google Capital, and incubator projects, such as Google X.

Many investors have a buy rating with a target price of $850. Others up to $900. I look forward to Apple`s quarterly earnings report next Tuesday, and Alphabet Inc will report on February 1, 2016.

Shareholders are holding their breath to see if today`s rallies will continue.

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

 

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Facebook up 12,4%

So far this year, Facebook is down -2,0%. Yesterday, Mark Zuckerberg launched the new report FQ4earnings, and after that, the stock jumped 12,4% in after hours trading. That is pretty good for a stock that everybody predict will die like a virus and lose about 80% of its users by 2017.

Researchers at University College London stated that Facebook is «dead and buried». The teenagers has escaped and Facebook is not cool anymore. The fact is that Facebook has grown its EPS and revenue last eight quarters, and they have 847 million active users.

Facebooks fourth-quarter revenue topped analysts estimates. Revenue rose 63% to $2,59B. Mobile promotions generated $1,25B and accounted for 53% of advertising revenue. Previous quarter was $49%. Mobile is the key for Facebook, so I think it`s going to be a great battle between Facebook and their competitor Twitter in the future.

Net income rose to $523million, or 20 cents a share. That`s up 17 cents a share from a year ago. As an educated marketer, I will follow both Facebook and Twitter for their battle on the digital-ad market. Twitter will release their first earnings as a public company feb 5. We look forward to that.

It is expected that Facebooks market share will rise to 9% by 2015, while Twitter will grab a 2% share. Facebooks average price of ads is up 92% from a year ago. It will be more quality ads instead of quantity ads. Next week they will celebrate 10 year. Happy birthday.

If the teens have gone from Facebook, where are they? They are on Instagram, and the number of people on that platform is truly remarkable, but right now they don`t have any data for this teen engagement. Facebook is the owner of Instagram.

Last year Facebook offered $3 billion to acquire Snapchat Inc. This platform is also very popular to teenagers. It`s understandable that the younger teens aren`t using Facebook`s website anymore. They have so much other alternatives.

Facebook is not only Facebook. It`s Instagram too. Instagram is growing and has doubled its user base. This mobile photo-sharing service company have 180M MAUs, and that`s pretty good compared to last years 90M MAUs.

Mark Zuckerberg says Facebook is planning to launch several new apps in 2014. They will develop more standalone mobile apps with great new experiences that separates from what you think of as Facebook today.

Facebook Messenger had a 70% growth in the last 90 days. North America still accounted for 47% of the revenue in Q4. Last month, they sold $3,85 billion of shares in a secondary offering. That is Facebook`s first share sale since going public. The stock more than doubled last year.

Holidays starts tomorrow to mark a change in the Chinese zodiac calendar from the snake to the year of the horse. On a day like this, many Chinese people buy gold as a gift and the demand is rising. As you know, the Chinese economy is growing fast, and so are the demand for jewelry, bars and coins. It rose 30% last year, and that is the highest of any nation, World Gold Council data show. Net imports of bullion from Hong Kong more than doubled last year.

Reports today: Advance GDP q/q at 8:30am, Unemployment claims at 8:30 and Pending home sales at 10:00am.

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication

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