Tag Archives: Social Media

We are now standing at a crossroad were two different visions of humanity`s future compete

Former President Barack Obama had a speech in Johannesburg on Tuesday. In an address Tuesday in honor of the late Nelson Mandela ahead of the 100th anniversary of his birth, Obama criticized populist movements toward authoritarianism around the world.

He was warning against protectionism, climate change and closed borders. Obama said “The politics of fear and resentment and retrenchment began to appear. And that kind of politics is now on the move. It`s on the move at a pace that would have seemed unimaginable just a few years ago.”

“I can`t find common ground if somebody says that climate change just isn`t happening, when almost all the world`s scientists tell us it is. I don`t know where to start talking to you about this. If you say it`s an elaborate hoax, where do we start?”, Obama said in the speech.

Strong man politics is on the rise. In the west you have far right parties that are based on closed borders, protectionism and nationalism. Many developed countries are now looking at China`s model of a totalitarian control combined with capitalism.

The free press is under attack. Censorship and state control of the media is on the rise. Social media once seen as a mechanism to promote knowledge, understanding and solidarity, has proved to be just as effective promoting hatred, paranoia, propaganda and conspiracy theories.

We are now standing at a crossroad. A moment in time in which two very different visions of humanity`s future compete. Two different stories and two different narratives. About who we are and who we should be.

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

 

 

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Instagram`s audience is growing much faster than Facebook`s and Instagram can be Facebook`s best growth engine

Mark Zuckerberg and Facebook started its business 13 years ago on February 4, 2004. Many things have happened since then, and Facebook are now among the biggest corporations with its 2016 Revenue of US$ 27,638 Billion. The success continues.

The social media giant are growing like never before. Ad revenue grew by 51% YoY in Q1 2017. It jumped from $5,2 Billion to $8,85 Billion. Total revenue climbed 49% and earnings went from $0,60 to $1,04.

 

 

It is a big surprise for many to see that Facebook is still adding DAUs and MAUs (active users). Monthly active users have jumped to over 2 billion and their revenue will follow. Many companies are trying to take Facebook`s throne, but the giant are very strong and knocks off all challengers.

Snapchat is the latest challenger, but Facebooks Instagram seems to be strong in this market and will also contribute to Facebooks revenue growth. Instagram has over 700 million MAUs and 400 million DAUs.

Instagram is integrated in the social media business model and they have been selling ads for four years now. Instagrams audience is growing much faster than Facebooks audience and Instagram can be Facebook`s best growth engine.

Instagram is not the only growth engine of Facebook. They also have Messenger, WhatsApp and Oculus VR, and their next step will be to compete with YouTube.

Investors love the social media giant. In January this year, Facebook`s shares were trading at $115 per share and on Monday their shares were trading at $166 per share. The giant have jumped over 40% so far in 2017. Compare that to the rise in the benchmark S&P 500 index during the same period and see for yourself.

Facebook Inc is expected to report earnings on Wednesday 26 after market close. The report will fe for the fiscal Quarter ending June 2017. Earnings forecast for the quarter is $1,13 which is a big jump from $0,76 in the same quarter last year.

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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The parent of Snapchat are going public

Snapchat is one of the biggest favorite apps in the social media universe at the moment. Its founders Evan Spiegel and Bobby Murphy filed confidentially to go public with SEC late last year, and now they are ready to be traded on the New York Stock Exchange under the ticker SNAP.

Snap`s revenue rose to $404,5 million, which is eight times higher than their revenue in 2015. In Q4 Snap had 158 million daily active users (up 48%), and many of my friends and family members are one of them. 2,5 billion Snaps are created every day.

 

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Snap Inc is a camera company, and in the SEC filings they say: “We blive that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.

Our products empower people to express themselves, live in the moment, learn about the world, and have fun together».

Worldwide advertising spend is expected to grow from $652 billion in 2016 to $767 billion in 2020. The fastest growing segment is mobile advertising, which is expected to grow nearly 3x from $66 billion in 2016 to $196 billion in 2020.

Snap belive that one of the major factors driving this growth is the shift of people`s attention from their televisions to their mobile phones. According to Nielsen, people between the ages of 18 and 24 spent 35% less time watching traditional television in an average month during the second quarter of 2016 compared to the second quarter of 2010.

A huge difference between Facebook at Twitter is that Snap Inc doesnt have their own server farm, which makes it more expensive which means Snaps earnings can look much lower that those who have their own server farm.

Snap Inc lost $514 million in 2016, which is up from about $373 million. Some of that money goes to Google because Snap Inc rents storage and server space from them. New legislation that would change U.S, or foreign taxation of international business activities or other tax-reform policies could also seriously harm their business.

Benchmark Capital owns about 10% og the company. Lightspeed Venture Partners owns 8,3%, and Institutional Venture Partners owns 4%.

Snap are looking to raise up to $3 billion, and Snaps offering is being led by Morgan Stanley and Goldman Sachs. Morgan Stanley won the desired «lead left» position on the prospectus. The bank also led Facebooks initial public offering.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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The best social network advertisers love the most

How in the world are you gonna survive on this planet without marketing? The answer is very simple; you wont. How can you expect your customers to buy your product if they don`t know about you?

You need to brand your business and let people know about you, and the more they know about you, the more they will talk about you and remember you. Word of mouth is cheap and an extremely powerful form of advertisement, but is that enough?

Social media is the real big thing at the moment. Your competitors are using it. Your customers are using it, and so need you. This form of media advertising is extremely powerful, and by one simple click, you give them all something positive to talk about; Your products.

 

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You need to be were your customers are; on social media. You can`t run from it, so you may as well embrace it. The only way to connect with them is to make your online presence known. So, what platform do marketers spend time and money on, and who are the best? The answer is simple; Facebook!

Social media is a must. It makes you communicate with your customers and that will significantly increase your brand visibility. Traditional marketing in paper media could increase your traffic, but social media will bring people together, and your friends and followers will talk about you. That in turn will increase your revenue.

As you can see from the chart above, Facebook is by far the most popular network of choice. All marketers are using it, but Twitter can be replaced as the second most popular social media platform.

Instragram is third right now, but that seems to change very soon. A fresh new report claims that Instagram is quickly gaining popularity among marketers and could soon take Twitter`s place as the second most important social advertising channel.

Mark Zuckerberg and Facebook revealed in its recent earnings report that more than 200,000 businesses around the world advertise on Instagram each and every month. Instagram and its network is available in more than 30 countries and their popularity is growing.

People come to Instagram for visual inspiration, and advertising on Instagram has the power to touch, inspire and move people. Instagram ads have proven to drive strong branding results. 97% of measured campaigns on Instagram have generated significant lifts in ad recall.

Instagram is expected to grow a lot further in the future.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Facebook is the KING of social media networks

Facebook is the KING!

The king of social media is without any doubt Facebook. The stock is up over 300% since 2013. Mobile ads helped Facebook`s revenue and stock price to skyrocket and their growth prospects comes from VR, Messenger and payment. Financial services are also coming.

Facebook has 1,5 Billion monthly active users, which is more than the world`s most populous country; China. Awesome!

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Of course I am impressed. Facebook has been very aggressive and proactive in their development of advertisement. This is not what you can say about Twitter. Facebook has differentiated their advertisement offerings within the News feed.

This is what Twitter needs. A product like Facebook’s News feed, and 1,5 billion active users, and about 1 Billion DAU`s. They have differentiated the News feed, and these differentiated News feed can help marketers with targeted ads. What marketer in this world would say no to that? Their online advertising growth is accelerating.

Facebook continue to offer services focused on people, marketers and developers and their MAU`s speaks for itself. People are engaged in their activities in all their various platforms which is Facebook, Instagram, messenger and Whatsapp.

Why are people so active on these platforms? People are active to share their opinions, ideas, photos and videos and to engage in other activities. They can also connect, discover and communicate with each other on mobile devices and personal computers.

Another innovation is Facebook’s e-commerce functionality where you can simply buy products direct from your own Facebook site. This comes on top of Facebook’s Instant Articles publishing platform. All this will increase their advertising revenue, which is expected to have increased 50% YoY, ex-FX.

In April 2014, Facebook acquired ProtoGeo Oy, which is a Helsinki-based developer of software for smartphones. In July 2014, they acquired Oculus VR Inc, which is an Irvine-based developer of virtual mobile gaming application software, and as you may know; they are the owner of WhatsApp.

What we see in these markets is only the beginning. An early stage. They have many opportunities as long as they have a massive user base. F or example, the online dating market generated $2,2 Billion in revenue in the U.S in 2014. Facebook can easily take a huge stake in this market if they want. That comes on top of travel, utilities, messenger and e-commerce to name a few.

Facebook will report earnings on Wednesday. Facebook`s earnigs per share forecast for the fiscal Quarter ending September 2015 is $0,35, which is up from last years $0,32. Revenue is expected to jump +37% YoY, to $4,176 million, which is a growth of over 40% since last year.

Facebook after the bell on Wednesday 4 November 2015.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication. UA-63539824-1.

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