Facebook acquired Masquerade to compete with Snapchat`s “Lenses”

Facebook acquired one of the most popular apps in the App Store at the moment; Masquerade. Mark Zuckerberg probably learned a lesson when Facebook acquired WhatsApp, so Facebook will not reveal how much they paid for Masquerade.

According to App Annie, Masquerade has an average rating of 5 stars and remain at the top of App Store`s charts. Masquerade is only a couple of months old and has become a huge hit in a short period of time.

 

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Their products deliver the level of performance, robustness and quality not seen in any other products available on the market. Real-time video communication is quickly growing in popularity, and Masquerade strives to make live video interaction even more attractive for both business customers and consumers by offering advanced software solutions capable of altering and/or enhancing person`s appearance in live video.

A proprietary self-learning face tracking algorithm as well as a framework for creating special effects, which have been in development since 2010, are Masquerade`s crown jewels. They have accumulated enormous expertise in solving the problem of face detection and tracking.

Facebooks aquisition will compete with Snapchats app called «lenses» wich was launched last year. Snapchat acquired Looksery and introduced animated overlays for selfies with great success.

The King of social media is also planning to make the new app MSQRD a standalone free app in addition to an integrated app on Facebook`s platform. The effects are joining other creative tools Facebook has added to its app already, like stickers, fingers doodles, and photo filters.

With the selfie-app MSQRD, you can do face-swaps and record silly video animations of yourself and share them across social video.

Drop your good old video selfies and make it more fun and interesting with MSQRD.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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