Tag Archives: Instagram

The best social network advertisers love the most

How in the world are you gonna survive on this planet without marketing? The answer is very simple; you wont. How can you expect your customers to buy your product if they don`t know about you?

You need to brand your business and let people know about you, and the more they know about you, the more they will talk about you and remember you. Word of mouth is cheap and an extremely powerful form of advertisement, but is that enough?

Social media is the real big thing at the moment. Your competitors are using it. Your customers are using it, and so need you. This form of media advertising is extremely powerful, and by one simple click, you give them all something positive to talk about; Your products.

 

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You need to be were your customers are; on social media. You can`t run from it, so you may as well embrace it. The only way to connect with them is to make your online presence known. So, what platform do marketers spend time and money on, and who are the best? The answer is simple; Facebook!

Social media is a must. It makes you communicate with your customers and that will significantly increase your brand visibility. Traditional marketing in paper media could increase your traffic, but social media will bring people together, and your friends and followers will talk about you. That in turn will increase your revenue.

As you can see from the chart above, Facebook is by far the most popular network of choice. All marketers are using it, but Twitter can be replaced as the second most popular social media platform.

Instragram is third right now, but that seems to change very soon. A fresh new report claims that Instagram is quickly gaining popularity among marketers and could soon take Twitter`s place as the second most important social advertising channel.

Mark Zuckerberg and Facebook revealed in its recent earnings report that more than 200,000 businesses around the world advertise on Instagram each and every month. Instagram and its network is available in more than 30 countries and their popularity is growing.

People come to Instagram for visual inspiration, and advertising on Instagram has the power to touch, inspire and move people. Instagram ads have proven to drive strong branding results. 97% of measured campaigns on Instagram have generated significant lifts in ad recall.

Instagram is expected to grow a lot further in the future.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Facebook will start to earn money on Oculus Rift

More reports from big blue-chips stocks this week, and the one and only social media darling Facebook is out with a new fourth quarter earnings report on Wednesday 27, after the close. Will Facebook continue to grow?

I think they will continue to impress. Last year they reported 1,55B monthly active users (MAU). Thats an impressive jump of 14% YoY and not bad compared to Twitters 320M MAU`s last quarter.

Facebook acquired WatsApp, Instagram and Oculus Rift, and their instant ads will give more value back to the advertisers. Only last two years, Facebooks revenue is up about 40% and it doesnt seem to slow down anytime soon.

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The Estimize consensus calls for EPS of $0,69, which is a penny higher than the Wall Street consensus and an increase of 11% over the past three months. Revenue expectations of $5,383B have also been lifted in that period by 6%, and are $27M ahead of the Street.

Its gonna be interesting to hear more about WhatsApp, Instagram and Oculus Rift on Wednesday. How are they contributing? Facebook acquired WhatsApp and if you ask me, they burned a huge amount of money on that deal. Thats good for Jan Koum of course, but what about Mark Zuckerberg and Facebook?

In my recent article about that deal, I asked the following question; why should people buy 99 cents for WhatsApp when they have Skype for free? Not only that. There are many others on the market too. One of them is Facebook`s messaging service which is very popular.

It`s not a surprise for me to see that Facebook recently dropped the front-door charge to make it available for free for anybody in the world who wants it. What they are doing is testing out a new B2C platform, but it remains to see if that can bring in some revenue for Facebook.

The photo-sharing app Instagram is another player, and have been in the Facebook-family since 2012. So far, Facebook has not revealed its revenue from Instagram, so It`s gonna be interesting to hear more about that on Wednesday.

I`m also exited to hear more about Oculus Rift. Facebook paid $400m in cash plus 23,1m Facebook-shares for the maker of the Oculus Rift headset, with a further $300m in incentives if they hit certain milestones in the future.

Oculus Rift will be launched on March 28, 2016, so its only two months left. Its interesting to see how much they are willing to pay for each company and what they give in return. Spending 0,11 WhatsApp (or two Instagrams) on Oculus Rift was a big surprise for many investors.

Facebook has been slumping so far in 2016, but most of the investors call Facebook for a «buy».

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Twitter at record low on Wednesday

It seems like investors have lost all faith in Twitter. A stock that has plummeted so far in 2016. A bad start of the year for CEO Jack Dorsay. Both of his company’s (Square and Twitter) have plummeted.

This is exactly what I have talked about recently. Twitter need a change, and maybe Steve Ballmer is the man? He have a great stake in Twitter and I assume he is not buying into Twitter without knowing something? Or does he have a great idea?

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(Picture: Twitter in a bubble)

 

Because Twitter have a great opportunity, but need to change the business model. Im not gonna reveal any secrets about that right now, because my ideas is not for free. But look at the stock today (Wednesday). Its up 4,19%. What`s going on?

Global stocks tumbled on Wednesday, and Twitter plunged more than 7% today and hit a 52 week low at $15,48. This is the lowest ever! A stock that started the first trading day on the New York Stock Exchange in November 2013 at $26.

Twitter bounced on Wednesday because there is a lot of rumors out there. A takeover rumor.

I have earlier talked about a possible Facebook takeover because they are both great mini-bloggers, but other may be interested. What about Alphabet? Or Ingram? Robert Murdock has denied any takeover for his News Corp.

Investors are disappointed because User Growth and product development has failed. It will be an easy shortcut to join other social media companies, but if they have some ideas to make it on their own, I think they will have a long way back up again.

Mr. Jack Dorsey has a 3,2% stake in Twitter. A company with a market cap of 11,3 Billion, and an Earning per share of -0,86.

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Facebook is the KING of social media networks

Facebook is the KING!

The king of social media is without any doubt Facebook. The stock is up over 300% since 2013. Mobile ads helped Facebook`s revenue and stock price to skyrocket and their growth prospects comes from VR, Messenger and payment. Financial services are also coming.

Facebook has 1,5 Billion monthly active users, which is more than the world`s most populous country; China. Awesome!

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Of course I am impressed. Facebook has been very aggressive and proactive in their development of advertisement. This is not what you can say about Twitter. Facebook has differentiated their advertisement offerings within the News feed.

This is what Twitter needs. A product like Facebook’s News feed, and 1,5 billion active users, and about 1 Billion DAU`s. They have differentiated the News feed, and these differentiated News feed can help marketers with targeted ads. What marketer in this world would say no to that? Their online advertising growth is accelerating.

Facebook continue to offer services focused on people, marketers and developers and their MAU`s speaks for itself. People are engaged in their activities in all their various platforms which is Facebook, Instagram, messenger and Whatsapp.

Why are people so active on these platforms? People are active to share their opinions, ideas, photos and videos and to engage in other activities. They can also connect, discover and communicate with each other on mobile devices and personal computers.

Another innovation is Facebook’s e-commerce functionality where you can simply buy products direct from your own Facebook site. This comes on top of Facebook’s Instant Articles publishing platform. All this will increase their advertising revenue, which is expected to have increased 50% YoY, ex-FX.

In April 2014, Facebook acquired ProtoGeo Oy, which is a Helsinki-based developer of software for smartphones. In July 2014, they acquired Oculus VR Inc, which is an Irvine-based developer of virtual mobile gaming application software, and as you may know; they are the owner of WhatsApp.

What we see in these markets is only the beginning. An early stage. They have many opportunities as long as they have a massive user base. F or example, the online dating market generated $2,2 Billion in revenue in the U.S in 2014. Facebook can easily take a huge stake in this market if they want. That comes on top of travel, utilities, messenger and e-commerce to name a few.

Facebook will report earnings on Wednesday. Facebook`s earnigs per share forecast for the fiscal Quarter ending September 2015 is $0,35, which is up from last years $0,32. Revenue is expected to jump +37% YoY, to $4,176 million, which is a growth of over 40% since last year.

Facebook after the bell on Wednesday 4 November 2015.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication. UA-63539824-1.

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Facebook up 12,4%

So far this year, Facebook is down -2,0%. Yesterday, Mark Zuckerberg launched the new report FQ4earnings, and after that, the stock jumped 12,4% in after hours trading. That is pretty good for a stock that everybody predict will die like a virus and lose about 80% of its users by 2017.

Researchers at University College London stated that Facebook is «dead and buried». The teenagers has escaped and Facebook is not cool anymore. The fact is that Facebook has grown its EPS and revenue last eight quarters, and they have 847 million active users.

Facebooks fourth-quarter revenue topped analysts estimates. Revenue rose 63% to $2,59B. Mobile promotions generated $1,25B and accounted for 53% of advertising revenue. Previous quarter was $49%. Mobile is the key for Facebook, so I think it`s going to be a great battle between Facebook and their competitor Twitter in the future.

Net income rose to $523million, or 20 cents a share. That`s up 17 cents a share from a year ago. As an educated marketer, I will follow both Facebook and Twitter for their battle on the digital-ad market. Twitter will release their first earnings as a public company feb 5. We look forward to that.

It is expected that Facebooks market share will rise to 9% by 2015, while Twitter will grab a 2% share. Facebooks average price of ads is up 92% from a year ago. It will be more quality ads instead of quantity ads. Next week they will celebrate 10 year. Happy birthday.

If the teens have gone from Facebook, where are they? They are on Instagram, and the number of people on that platform is truly remarkable, but right now they don`t have any data for this teen engagement. Facebook is the owner of Instagram.

Last year Facebook offered $3 billion to acquire Snapchat Inc. This platform is also very popular to teenagers. It`s understandable that the younger teens aren`t using Facebook`s website anymore. They have so much other alternatives.

Facebook is not only Facebook. It`s Instagram too. Instagram is growing and has doubled its user base. This mobile photo-sharing service company have 180M MAUs, and that`s pretty good compared to last years 90M MAUs.

Mark Zuckerberg says Facebook is planning to launch several new apps in 2014. They will develop more standalone mobile apps with great new experiences that separates from what you think of as Facebook today.

Facebook Messenger had a 70% growth in the last 90 days. North America still accounted for 47% of the revenue in Q4. Last month, they sold $3,85 billion of shares in a secondary offering. That is Facebook`s first share sale since going public. The stock more than doubled last year.

Holidays starts tomorrow to mark a change in the Chinese zodiac calendar from the snake to the year of the horse. On a day like this, many Chinese people buy gold as a gift and the demand is rising. As you know, the Chinese economy is growing fast, and so are the demand for jewelry, bars and coins. It rose 30% last year, and that is the highest of any nation, World Gold Council data show. Net imports of bullion from Hong Kong more than doubled last year.

Reports today: Advance GDP q/q at 8:30am, Unemployment claims at 8:30 and Pending home sales at 10:00am.

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication

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