Tag Archives: Pinterest

Pinterest IPO

The biggest IPO last year was without any doubt Alibaba. It was the biggest IPO in history. How is it gonna be in 2015? Let`s face it; it`s not enough money out there to soak up all the shares, so I don`t think we will see a new Alibaba IPO in the near future.

pinterest

But there are many other interesting small companies planning to go public, and pinterest is one of them. Rumours have been in the market for a long time, but nothing have happened. They maybe think that 2015 is a bad timing?

Pinterest was first conceptualized in December 2009 by cofounders Ben Siberman, Evan Sharp and Paul Sciarra. The first prototype was launched in March 2010 and made available to a small group of colleagues and family members.

Baby photos and snapshots are still hot and people are still in love with social networking. Millions of people use social networking every day and Facebook is still the leader in this market. Facebook should pay attention to mobile social networking like Pinterest because here is where the next phase of growth is in the future.

Facebook is the biggest followed by Twitter, but what most people don`t know is that right behind Twitter is Pinterest. Facebook and Twitter is both noted on the stock exchange and the third biggest can be the next to go public.

Pinterest is revolutionising the world of interior design and the usage in Britain grew by about 130 percent last year. Millions of home dècor pins are pinned to the site every day. The site is not only a site for pinners.

It can also be a great commercial tool, and the site is one of the fastest growing platform for online content sharing, which means a good place to be for small businesses. If you ar more interesting in sport, food, cars, finance or business, you can simply save interesting articles with the Pinterest browser button.

The most popular categories on Pinterest are food & drink, DIY & crafts, woman`s apparel, home decor and travel.

Pinterest offers a visual discovery, collection sharing and storage tool, and the users can create and share the collections of visual bookmarks (boards). Boards can develop projects, organize events, or save pictures and data together.

Boards are created through a user selecting an item, page, website, etc, and pinning it to an existing or newly created board. Users save ans share pins from multiple resources onto boards based on a plethora of criteria, e.g similar characteristics, a theme, birthday parties, planning a vacation, writing a book, interior decorating or holidays.

This is a free website that requires registration to use. Once you are registered, you can upload, sort and manage images (known as pins) and other media content (video, images) through collections known as pinboards. No advertisements are displayed but companies have pinboards displaying their products.

Pinterest allows businesses to create pages aimed at promoting their companies online. Such pages can serve as a «virtual storefront». In a case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook. Studies also showed that Pinterest is more effective at driving sales than other forms of social media.

In early 2011, the company secured a $10 million USD Series A financing led by Jeremy Levine and Sarah Tavel of Bessemer Venture Partners. In October , after an introduction from Kevin Hartz and Jeremy Stoppelman, the company secured $27 million USD in funding from Andreessen Horowitz, which valued the company at $200 million USD. In May 2015, Pinterest was valued at $5 billion.

If you have your dream house, you should start on a Pinterest board.

 

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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Cyber Monday Sales – Biggest E-Commerce day ever!

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the U.S. The term «Cyber Monday» was created by marketing companies to persuade people to shop online. It all started on November 28, 2005.

Cyber Monday online sales grew to a record $2,68 billion, compared to last year`s $2,29 billion. However, the average order value was $124, down slightly from last year`s $128.

Online sales on Monday climbed to a new record high, and the sales came in at $2,68 billion, and that is the best online spending day ever. It is also the first to surpass $2 billion in sales.

The weekend after Thanksgiving was popular for online shopping too. The sale was up 26% compared to the same time last year. It seems like this online shopping will continue to post new historical highs, and that reflects the ongoing strength of online shopping.

IBM says that the online sales jumped only 8,5% this year compared to last on Cyber Monday. This is less than last year when online sales jumped more than 20% by its measure.

Some belive it`s a change in shopping behavior and not a lack of consumer demand. It is a larger shift toward online buying as mobile phones spur the practice known as «showrooming». People tend to go to the store to see the products and buy them, or a similar product online. Price is a very important trigger here. Why spend some time to go to the shop if the price is lower online?

Cyber Monday is the busiest U.S online shopping day of the year, and that title is held since 2010. Walmart said it received the most online orders in its history on Cyber Monday. Mobile made up about 70% of the traffic to its website between Thanksgiving and Cyber Monday.

This is called Cyber Monday, so how is the online marketing? Is it working?

Social Media did very little to boost sales this year driving only 1,5% of sales. According to IBM, Facebook referrals drove an average of $109,94 per order compared to $100,24 for Pinterest. Facebook referrals converted online sales at more than twice the rate of Pinterest.

What really works better is e-mail marketing which was the primary driver of sales on both Black Friday and Cyber Monday beating the usual winner; search. Companies sent out 11% fewer e-mails this time, but the e-mails were more targeted.

 

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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