How in the world are you gonna survive on this planet without marketing? The answer is very simple; you wont. How can you expect your customers to buy your product if they don`t know about you?
You need to brand your business and let people know about you, and the more they know about you, the more they will talk about you and remember you. Word of mouth is cheap and an extremely powerful form of advertisement, but is that enough?
Social media is the real big thing at the moment. Your competitors are using it. Your customers are using it, and so need you. This form of media advertising is extremely powerful, and by one simple click, you give them all something positive to talk about; Your products.
You need to be were your customers are; on social media. You can`t run from it, so you may as well embrace it. The only way to connect with them is to make your online presence known. So, what platform do marketers spend time and money on, and who are the best? The answer is simple; Facebook!
Social media is a must. It makes you communicate with your customers and that will significantly increase your brand visibility. Traditional marketing in paper media could increase your traffic, but social media will bring people together, and your friends and followers will talk about you. That in turn will increase your revenue.
As you can see from the chart above, Facebook is by far the most popular network of choice. All marketers are using it, but Twitter can be replaced as the second most popular social media platform.
Instragram is third right now, but that seems to change very soon. A fresh new report claims that Instagram is quickly gaining popularity among marketers and could soon take Twitter`s place as the second most important social advertising channel.
Mark Zuckerberg and Facebook revealed in its recent earnings report that more than 200,000 businesses around the world advertise on Instagram each and every month. Instagram and its network is available in more than 30 countries and their popularity is growing.
People come to Instagram for visual inspiration, and advertising on Instagram has the power to touch, inspire and move people. Instagram ads have proven to drive strong branding results. 97% of measured campaigns on Instagram have generated significant lifts in ad recall.
Instagram is expected to grow a lot further in the future.
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