Tag Archives: Instagram

by | July 25, 2017 · 10:00 am

Instagram`s audience is growing much faster than Facebook`s and Instagram can be Facebook`s best growth engine

Mark Zuckerberg and Facebook started its business 13 years ago on February 4, 2004. Many things have happened since then, and Facebook are now among the biggest corporations with its 2016 Revenue of US$ 27,638 Billion. The success continues.

The social media giant are growing like never before. Ad revenue grew by 51% YoY in Q1 2017. It jumped from $5,2 Billion to $8,85 Billion. Total revenue climbed 49% and earnings went from $0,60 to $1,04.

 

 

It is a big surprise for many to see that Facebook is still adding DAUs and MAUs (active users). Monthly active users have jumped to over 2 billion and their revenue will follow. Many companies are trying to take Facebook`s throne, but the giant are very strong and knocks off all challengers.

Snapchat is the latest challenger, but Facebooks Instagram seems to be strong in this market and will also contribute to Facebooks revenue growth. Instagram has over 700 million MAUs and 400 million DAUs.

Instagram is integrated in the social media business model and they have been selling ads for four years now. Instagrams audience is growing much faster than Facebooks audience and Instagram can be Facebook`s best growth engine.

Instagram is not the only growth engine of Facebook. They also have Messenger, WhatsApp and Oculus VR, and their next step will be to compete with YouTube.

Investors love the social media giant. In January this year, Facebook`s shares were trading at $115 per share and on Monday their shares were trading at $166 per share. The giant have jumped over 40% so far in 2017. Compare that to the rise in the benchmark S&P 500 index during the same period and see for yourself.

Facebook Inc is expected to report earnings on Wednesday 26 after market close. The report will fe for the fiscal Quarter ending June 2017. Earnings forecast for the quarter is $1,13 which is a big jump from $0,76 in the same quarter last year.

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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by | June 20, 2017 · 11:31 pm

Investors are concerned about Snapchat`s future

Snap Inc, formerly Snapchat Inc, is a camera company. The company`s flagship product, Snapchat, is a camera application that helps people to communicate through short videos and images as a Snap.

As of December 31, 2016, on an average, 158 million people used Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore curated content from publishers.

The market cap of Snap has fallen dramatically from about $30 billion to $20 billion.

 

 

Many investors are now concerned about Snaps DAUs. Not only that; Snapchat has a lot of competitors and to understand that you have to see it with marketers glasses. They are a copycat and have much lower margins than their competitors.

Facebook has the same application and makes Snap tools like a «me too» product. What they need now is International growth, but why should people use Snap`s tools in an already developed market?

Advertisers spend their money on Facebook and YouTube because they know it works. If Snap want to compete with them they need to burn some cash. A lot of cash. What they need is to look overseas to grab more teens.

Snap dropped down -3,19% on Tuesday and its valuation is about $20 Billion, trading at 17,31. The stock is back to its IPO price and it’s headed for a cruel summer for Snap. In comparison, Twitter`s market cap is about $12 Billion and I assume you know the rest of that story.

Investors are worried about Snaps competition. Especially from Facebook`s Instagram which is the same kind of its popular features.

Snap opened at $24 on its initial day of trading back in March, but surged 44% by the close. They started the IPO price at $17 and now we are back to the start again. At $17.

Barclays, Citygroup and J.P Morgan have lowered the price target on Snap.

 

 

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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by | May 13, 2016 · 10:00 am

The best social network advertisers love the most

How in the world are you gonna survive on this planet without marketing? The answer is very simple; you wont. How can you expect your customers to buy your product if they don`t know about you?

You need to brand your business and let people know about you, and the more they know about you, the more they will talk about you and remember you. Word of mouth is cheap and an extremely powerful form of advertisement, but is that enough?

Social media is the real big thing at the moment. Your competitors are using it. Your customers are using it, and so need you. This form of media advertising is extremely powerful, and by one simple click, you give them all something positive to talk about; Your products.

 

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You need to be were your customers are; on social media. You can`t run from it, so you may as well embrace it. The only way to connect with them is to make your online presence known. So, what platform do marketers spend time and money on, and who are the best? The answer is simple; Facebook!

Social media is a must. It makes you communicate with your customers and that will significantly increase your brand visibility. Traditional marketing in paper media could increase your traffic, but social media will bring people together, and your friends and followers will talk about you. That in turn will increase your revenue.

As you can see from the chart above, Facebook is by far the most popular network of choice. All marketers are using it, but Twitter can be replaced as the second most popular social media platform.

Instragram is third right now, but that seems to change very soon. A fresh new report claims that Instagram is quickly gaining popularity among marketers and could soon take Twitter`s place as the second most important social advertising channel.

Mark Zuckerberg and Facebook revealed in its recent earnings report that more than 200,000 businesses around the world advertise on Instagram each and every month. Instagram and its network is available in more than 30 countries and their popularity is growing.

People come to Instagram for visual inspiration, and advertising on Instagram has the power to touch, inspire and move people. Instagram ads have proven to drive strong branding results. 97% of measured campaigns on Instagram have generated significant lifts in ad recall.

Instagram is expected to grow a lot further in the future.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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by | January 26, 2016 · 11:59 pm

Facebook will start to earn money on Oculus Rift

More reports from big blue-chips stocks this week, and the one and only social media darling Facebook is out with a new fourth quarter earnings report on Wednesday 27, after the close. Will Facebook continue to grow?

I think they will continue to impress. Last year they reported 1,55B monthly active users (MAU). Thats an impressive jump of 14% YoY and not bad compared to Twitters 320M MAU`s last quarter.

Facebook acquired WatsApp, Instagram and Oculus Rift, and their instant ads will give more value back to the advertisers. Only last two years, Facebooks revenue is up about 40% and it doesnt seem to slow down anytime soon.

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The Estimize consensus calls for EPS of $0,69, which is a penny higher than the Wall Street consensus and an increase of 11% over the past three months. Revenue expectations of $5,383B have also been lifted in that period by 6%, and are $27M ahead of the Street.

Its gonna be interesting to hear more about WhatsApp, Instagram and Oculus Rift on Wednesday. How are they contributing? Facebook acquired WhatsApp and if you ask me, they burned a huge amount of money on that deal. Thats good for Jan Koum of course, but what about Mark Zuckerberg and Facebook?

In my recent article about that deal, I asked the following question; why should people buy 99 cents for WhatsApp when they have Skype for free? Not only that. There are many others on the market too. One of them is Facebook`s messaging service which is very popular.

It`s not a surprise for me to see that Facebook recently dropped the front-door charge to make it available for free for anybody in the world who wants it. What they are doing is testing out a new B2C platform, but it remains to see if that can bring in some revenue for Facebook.

The photo-sharing app Instagram is another player, and have been in the Facebook-family since 2012. So far, Facebook has not revealed its revenue from Instagram, so It`s gonna be interesting to hear more about that on Wednesday.

I`m also exited to hear more about Oculus Rift. Facebook paid $400m in cash plus 23,1m Facebook-shares for the maker of the Oculus Rift headset, with a further $300m in incentives if they hit certain milestones in the future.

Oculus Rift will be launched on March 28, 2016, so its only two months left. Its interesting to see how much they are willing to pay for each company and what they give in return. Spending 0,11 WhatsApp (or two Instagrams) on Oculus Rift was a big surprise for many investors.

Facebook has been slumping so far in 2016, but most of the investors call Facebook for a «buy».

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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by | January 20, 2016 · 11:59 pm

Twitter at record low on Wednesday

It seems like investors have lost all faith in Twitter. A stock that has plummeted so far in 2016. A bad start of the year for CEO Jack Dorsay. Both of his company’s (Square and Twitter) have plummeted.

This is exactly what I have talked about recently. Twitter need a change, and maybe Steve Ballmer is the man? He have a great stake in Twitter and I assume he is not buying into Twitter without knowing something? Or does he have a great idea?

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(Picture: Twitter in a bubble)

 

Because Twitter have a great opportunity, but need to change the business model. Im not gonna reveal any secrets about that right now, because my ideas is not for free. But look at the stock today (Wednesday). Its up 4,19%. What`s going on?

Global stocks tumbled on Wednesday, and Twitter plunged more than 7% today and hit a 52 week low at $15,48. This is the lowest ever! A stock that started the first trading day on the New York Stock Exchange in November 2013 at $26.

Twitter bounced on Wednesday because there is a lot of rumors out there. A takeover rumor.

I have earlier talked about a possible Facebook takeover because they are both great mini-bloggers, but other may be interested. What about Alphabet? Or Ingram? Robert Murdock has denied any takeover for his News Corp.

Investors are disappointed because User Growth and product development has failed. It will be an easy shortcut to join other social media companies, but if they have some ideas to make it on their own, I think they will have a long way back up again.

Mr. Jack Dorsey has a 3,2% stake in Twitter. A company with a market cap of 11,3 Billion, and an Earning per share of -0,86.

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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