Foot traffic is declining and Black Friday can be much bigger than Cyber Monday in online sales

You have to wake up before it is too late. Black Friday is not what is used to be. Only a few years ago retailers were crowded with crazy people looking for a great deal. People still get great deals but some of them have already changed their behaviour.

According to Shoppertrak, foot traffic to U.S stores has fallen each year on Black Friday. We can clearly see a shift in the market, and reasons are many.

 

 

You can see it happening right in front of your eyes. Right now. Retailers are struggling and I have talked about if for years. Worst of all; this is just the beginning, and it is understandable. It is a natural thing.

Retailer chains said they will close about 7,000 stores and many of them are filing for bankruptcy. Many of them have too much debt and too many shops in the chain. On top of that we know that consumers wants to buy online.

Online retail activity are ten times bigger today than it was in 2004, and last year, on-line sales on Black Friday was around $2 billion, according to ComScore. Salesforce predicts Black Friday will be much bigger than Cyber Monday in online sales.

I take all the research on Black Friday as a pinch of salt, because retailers are destroying the day by starting the sale a week before the big day. Some call it Black Week, some call it Black Weekend and that will weaken the most important day Black Friday. That too makes the measure of the day a bit wrong. Black Friday is not only on Friday but sometimes for a whole week.

So, if you missed out on your shopping on Black Friday you still have the change to make a great deal on Cyber Monday.

The deals have already started and you can now buy for a discounted price at stores like Walmart, Amazon, Best Buy or Target. Cyber Monday is the online equivalent to Black Friday and the start is early on Monday November 27, 2017.

This is the day you can get deep discounts on Samsung, LG, Sharp, HP and Dell. You can also get a cheap PS4 slim and Xbox One S, Nintendo and iPhone X to name a few. It remains to see Cyber Monday exceeds Black Friday in on-line sales.

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