Taco vs Burger

McDonald`s have underperformed for some time now, and the chain have also had some problems lately. Some of the critics have been that their menu is expansive and confusing. The employees at McDonald`s say their menu is too long which is leading to slower turnover times and longer lines resulting in lost business during meal rushes.

The latest problem is racism. Some black people were fired at McDonald`s being told that there were too many black people at work, lawsuit claims. A previous manager at McDonald`s said she was fired because she was black. She said one of her supervisors would regularly make inflammatory comments to her, such as “We need to get the ghetto out of the store.”

Another problem they have is people sitting there for hours. It could be unemployed people or poor people paying for their cheap burgers, and all this is not good news for McDonald`s Corporation. In addition; people tend to think that McDonald`s do have unhealthy food.

The company has seen declining company wide sales since the summer last year. Last month McDonald`s announced a menu overhaul to address its lackluster performance. The fast food joint also launched a massive marketing campaign to enhance its image.

U.S comparable sales were down 4,6% YoY in November and in October U.S comps dropped by 1% YOY. The past few monthly sales numbers have led to lower estimates for the upcoming quarter.

As the demand for McDonald`s is declining others are rising, and McDonald`s saw that many years ago. That`s why they bought shares at Chipotle Mexican Grill. Folks are flocking to the restaurant with their mexican taco food on the menu.

CMG 2015

As you can see on the chart above, the stock price has skyrocketed. I can understand why McDonald`s bought shares in that company. CMG`s stock price was $40 in 2008, and now it is $719,21. Up about 1000% in a few years.

People tend to think that Sushi is healthy food, but it isn`t. It is too much rice and sugar and that will make you fat. Rice and sugar are «No-food». Mexican food is «Yes-food». People want healthy food and that`s why they like CMG. That`s also why McDonald`s started to sell salad. Among the best thing you can eat on this planet, but McDonald`s is not a salad chain. Do they have an image problem?

CMG will report FQ4 results in Feb 03, and the conference call is scheduled to begin at 04:30 pm ET. Consensus view is EPS of $3,77 on revenue of $1,07B.

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

 

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