Tag Archives: Streaming

Can Vevo be the “new” MTV

YouTube is a popular video-sharing website founded by three former PayPal employees in 2005. Google acquired YouTube one year later for $1,65 billion. YouTube has more than 4 billion views per day, and some of them are Vevo videos.

Vevo is a multinational video hosting service owned and operated by a joint venture of Universal Group (UMG), Sony Music Entertainment (SME), Abu dhabi Media and Google. It all started in December 2009, and Vevo hosts videos syndicated across the web.

Kendrick Lamar were one of the big winners (along with Taylor Swift) at the 58th annual Grammy Awards 2016. Lamar took home five awards out of 11 nominations. You can stream Lamar`s Vevo-video ”King Kunta” on YouTube.

 

 

Warner Music Group was initially reported to be considering hosting its content on the service, but formed an alliance with rival MTV Networks (now Viacom Media Networks).

MTV is a strong brand, and brand value as of May 2015 are $6,2 billion, with sales coming in at $3,4 billion. Google and Vevo are sharing the advertising revenue, and net income was $760 million in 2013.

MTV is an old well-known brand, founded in 1981. The New York City based company is an American basic cable and satellite television channel. The original purpose of MTV was to play music videos VJ`s (video jockeys). That was then. What now?

MTV is not a 100% pure music television anymore, but consist more reality, comedy and drama. What kind of Music Television is that?

So is it for YouTube. It`s a channel for everything, but when more than 300 hours new videos are being uploaded to YouTube every minute, it speaks for itself. Music videos will drown in competition with cats and dogs and other funny videos.

So, CEO Erik Huggers has a plan. He revealed plans for a paid subscription, according to Code/Media. He said he wanted to be the ”specialty store” to YouTube`s ”supermarket,” adding that Vevo can offer a better experience than what he described as a ”lowest common denominator for all type of content out there.”

”If were really honest and look in the mirror, we can say gosh, were a watermark on the third-party player (YouTube),” CEO Erik Huggers said. Vevo today is all about ad-supported, so their next step is subscription.

In addition, Vevo is trying to make its own music-related content, which is a strategy Tidal, Apple Music and Spotify have tried with varying degrees of success.

YouTube Red can give you everything on YouTube ad-free. How are Vevo gonna compete with that? They need to create a very exclusive channel to survive I think. Time will show.

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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All-Time High for Digital Music

As a music lover I`m following the music market closely, and streaming services has increased in value of one-third from 2013. The streaming services is overtaking CD`s for the first time. Pandora, Spotify, Rhapsody and SiriusXM are among the leaders in this business.

Audio streaming and downloads accounts for 64% of the total market, and according to the Recording Industry Association of America (RIAA), sales of digital music formats hit $4,51 billion in 2014.

headphones

Permanent downloads remain the largest source of revenue at 37 percent.

Streaming services is up $1,87 billion in 2014 and paid subscriptions earned $7,7 million last year. Retail revenue value came in at $6,97 billion last year.

The figure is slightly down from the previous year and points to a flat revenue picture for the industry, which has long worried about revenue decline from digital music piracy and the obsolescence of physical formats like CD`s.

Apple`s acquisition of Beats Electronics will change the streaming business. Apple`s iTunes revenue has plummeted and that`s why they bought Beats. They want to compete with one of the biggest in this business; the Swedish brand Spotify.

Apple is planning to sell the music cheaper than it is today. Is that good for the music industry?

The problem in the music tech industry right now is that the ecosystem is broken and has been broken for many years now. If Apple sells the music cheaper, then the others will follow. Apple and Spotify will earn on it, but I don`t really care about them.

The most important thing in the music industry is that the money goes to the producers and artists of the music. Not to the distributors. The music industry need a new business model for music tech companies and change the copyright reforms.

Spotify is used by more than 50 million people but is it profitable for the artists? Taylor Swift`s decision to yank her music off of Spotify is one of the latest episode in the battle over the music industry`s diminishing profits.

Spotify`s payout range is $0,006 to $0,0084 per stream. With 46,3 million streams, Taylor Swift`s payout is $280k – $390k for her chart-toppin single «Shake it off».

Apple already have their own market and is poised to be a big winner, but Spotify will be difficult to break. Rdio and Deezer need to kick ass to still be in the market, and Facebook has been in bed with Spotify for years now, so Spotify will remain strong.

Artists can earn money from other arenas like the live concert subscription service Jukely. People can see all the concerts they want for only $25 a month. Live.ly failed but a similar product is up and running right now. Maybe they will succeed with their new Set.FM.

YouTube is planning to debut an analytical tool that will provide geographical viewer information to help artists route tours and that one is similar to Pandora`s Amp. Facebook inches closer to YouTube`s traffic with 3 billion views a day.

Clean Bandit`s megahit «Rather Be» is the most streamed song of 2014, the Official Chart Company can reveal. The song was streamed 39,7 million times. 15 billion songs were streamed in 2014, and the number is almost double of that in 2013, where 7,5 billion tracks were streamed.

«Rather be» fends off competition from Pharrell Williams’ monster hit Happy, which takes second place with 35 million streams. Close to Happy is John Legend`s «All of me» with 34,9 million streams.

This is a big jump in music streaming in only one year, but this is just the beginning. The massive growth means that streaming now accounts for 12,6 percent of all music consumed in the UK, compared to only 6,2 percent in 2013.

What do you think will happen with new services including Apple`s Beats and Google`s YouTube Music Key set to launch later this year? The platform`s growth will skyrocket in the next 12 months as it cements its position at the heart of mainstream music consumption.

 


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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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