If you`re a big fan of James Bond, you already know what Aston Martin is. The British company are the main supplier of cars to 007. But will James Bond be linked to the new SUV in the future? Probably not, because the target for the new vehicle is wealthy women.
Most of the British company`s current customers are men, so they want to widen its appeal to women with this long-awaited £158,000 DBX model. The new car goes from 0-62mph in 4-5 seconds and have a top speed of 181mph.
A new car travels 51,7mpg on average in the UK, which is more than twice as much as Aston Martins at 19,7 miles per gallon of petrol. The comapny said it «targeted» 269g of CO2 emissions per kilometre, compared with an average of 120,4g/km of new cars registered in the EU.
Aston Martin is a British independent manufacturer of luxury cars and it was founded in 1913. The 106 year old carmaker has gone bankrupt seven times and the stock has been declining for a long time, so they need a boost to get back in balance again. Maybe the new DBX can help the company to reach their goal. The stock went up 2,01% after their release earlier today, on Wednesday.
The DBX is designed to compete against Bentley`s £133,000 Bentayga, Rolls-Royce`s £264,000 Cullinan, Porsche`s £101,000 Cayenne Turbo and Lamborghini`s £160,000 Urus.
They launched the car simultaneously in Los Angeles and Beijing and said the DBX had been «very deliberately created with instant familiarity and ease of use from the start».
The company hopes to roll-off its production line in spring 2020.