iPhone is now 10 years old. On January 9, 2007 Steve Jobs unveiled a product that changed the world. A few months later, on June 29, 2007 iPhone made its way into stores. Apple have changed dramatically since then.
Since the first generation iPhone first began selling on June 29, 2007, Apples market Cap has grown from $104,3 Billion to $760 Billion. Growing from the 26<sup>th</sup> largest company on the S&P 500 to the 1<sup>st</sup>. Shares of Apple have soared 744% since the iPhones debut.
Apple has sold just over 1,2 Billion iPhones in the last 10 years.
Earlier this week the European Commission fined Google a $2,7 Billion, claiming it denied other companies the chance to compete on the merits and to innovate. They also claimed that Google denied European consumers a genuine choice of services and the full benefit of innovation.
What Europe should do is stop complaining and start to innovate. If there was a better search engine out there they will have competed with Google. The same can be said about the smart phone market too.
I acquired my first mobile phone in 1992 and it was a Ericsson which is a multinational networking and telecommunications equipment and services company headquartered in Stockholm, Sweden.
The company had a 35% market share in the 2G/3G/4G mobile network infrastructure market in 2012. They were ruling the smart phone market in the early 90`s, but something happened.
Nokia from Finland came into the market and ruled the world with their new smart phones from 1998 to 2012. That`s 14 years on top. Not bad for a company founded by Knut Fredrik Idestam in 1865.
Keep in mind that both are European companies, but something happened.
Steve Jobs changed the world 10 years ago, on June 29, 2007. He launched Apple`s iPhone which is celebrating a 10 year anniversary. In 2007, iPhone 2G were launched with a 16GB storage and 8-hour battery.
Ten years later, iPhone 7 Plus were launched with a 256GB storage and 21-hours battery. Microsoft CEO Steve Balmer said on April 29, 2007, that “There`s no chance that the iPhone is going to get any significant market share. No Chance.”
For how long will Apple continue to stay on top?
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