It is a big difference between Apple and Xiaomi, and the difference is that Apple is at the top while Xiaomi is at the bottom of the price scale. Xiaomi`s price strategy is to sell cheap mobile phones while Apple is an expensive brand.
Xiaomi has so far been the fastest growing handset maker and often described as the Chinese version of Apple. In August last year they went to be the new No. 1 smartphone vendor in China. At that time, they took the place from the big brand Samsung Electronics Co.
Xiaomi`s sale was booming and exploded by 240% last year, and they bolstered by the booming sales of its low-cost RedMi range, and took a 14% market share in the world`s largest smart phone market.
The reason why Apple is successful in the Chinese market is many, but one of them could be China Mobile`s aggressive 4G strategy last year. It may have helped China`s Apple but also the U.S Apple as well.
Now, for the first time, Apple has overtaken Xiaomi to become the largest vendor of smartphones in China, and as you probably know; China is the world`s biggest market and Xiaomi`s home market.
Apple surpassed Xiaomi in Q1 of 2015, and grabbed 14,7% market share, while Xiaomi had 13,7% market share, according to market researcher the International Data Corporation (IDC). Both, Apple and Xiaomi are on top in the Chinese market, followed by Huawei, Samsung and Lenovo.
This is all big brands not only on the Chinese market, but also on the international mobile phone market. The Chinese market is one of the world`s largest smartphones market, but it is also one of the most fiercely competitive.
A few companies has occupied that market and that is Samsung and Lenovo which have topped the list last year. Apple, Xiaomi, Huawei, Samsung and Lenovo took up 57,8% of the market in the first three months of 2015.
But there is a shift in the market, while Apple, Xiaomi and Huawei saw shipments increase, previous leaders in the smartphones market like Samsung and Lenovo declined. 4,3% fewer smartphones were shipped in Q1 2015 compared to Q1 2014.
This is the first drop in over 6 years, but this is still big business.
The growth in tech and biotech has been so huge in the U.S market, that the market cap of U.S tech and biotech companies exceeds the market cap of ALL the companies in emerging markets and the euro zone.
The technology innovation is disrupting everything and it took 5,500 days for Nasdaq to retrace the highs that were hit in March of 2000, but the technology now is light years ahead of where is was then.
Everything in the world is about to change right now!
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