Apple to acquire Sementric

Apple purchases a British startup company named Semetric, which is an analytic company that tracks the way people consume music across the internet. Sementric can give Apple vital information about the consumers to create a music service that gives artists better opportunities to interact with their fans.

This is a big deal for the UK`s cluster of music technology startups. Shazam is another London company that raised a new funding of $30 million, which values the company at $1 billion. I think it is party in London tonight. This is great for the British music industry.

Apple bought Beats for $3 billion last year, and nothing have happened since then. They didn`t buy Beats because of their headphones? If so, Beats headphones are this planets most expensive headphones. I think they are working on their new music streaming platform to vipe out Spotify.


As you may know, iTunes has seen a steep declines in music sales because consumers don`t want to buy music. They want to stream the music and as the iTunes sales are plummeting, people are flocking to steaming platforms like Spotify, Deezer and YouTube.

Apple bought Semetric behind Musicmetric which runs an analytics tool that help record labels, artists and others track the digital consumption of their music. It tracks the consumers behavior on YouTube, BitTorrent downloads, sales on iTunes and streams on Spotify.

Musicmetric is a six-year-old company which is well established, and they raised about $5 million (inkluding a $4,7 million round) in 2013. The deal is much like Spotify`s acquisition of Echo Nest in 2014. Spotify bought Echo Nest for $100 million.

It`s not clear to me whether Apple will close the brand Beats and roll it into iTunes. They were early on the market with iTunes, but not with their new streaming service. So, why should people change the streaming service?

Apple have a huge market out there and some of their opportunities can be first of all their platform. They need to come up with a new and innovative platform. They will also integrate Beats Music directly into the next version of their iOS mobile operating system, according to New York Times. In addition; they may drop the price of the subscription music service from the industry-wide standard of $10 per month.

The tool is also for TV-shows, films, e-books and links to social media, so Apple may have other plans than just their music streaming, because this is vital information for marketers. The tools are turning big data into big opportunities, and they can tell you all you need to know.


Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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