The National Retail Federation`s Holiday Consumer Spending Survey estimates that American shoppers are likely to spend $804,42 each this holiday season. 50% of those will spend some of that money shopping online.
Businesses like Amazon and eBay will leak their Black Friday ads online in advance of the big day and if you log in to Amazon today you will see Black Friday ads on their website. It`s simply because they know that hard-core shoppers spend time scanning the ads, comparison shopping and mapping out the route to the best bargains.
JCPenney will be opening their doors at 5 p.m on Thursday November 27th. It`s getting earlier and earlier every year. It started to make the deals early Friday morning, but this has gotten out of hand. Who`s going to be the first to start Black Friday on Wednesday?
Last year we were dealing with a government shut down, and there was a short shopping season because Thanksgiving landed so late in November. It will be better this year by 1 day. 92 billion shoppers swiped their cards on Black Friday last year, and 47,1% of those did their shopping online. Millions were shopping online on Cyber Monday, and 25 million did their shopping on a mobile device.
Black Monday is expected to surpass Cyber Monday as the biggest online shopping day next year, according to Adobe forecast. Thanksgiving online sales are climbing and will probably be the best day for finding deals online. Not Black friday or Cyber Monday.
Prices online will be discounted an average of 24% and that`s better than Cyber Monday (20%) and Black Friday (23%). Do you think the online deal will be better online than in-store deals? Except for special in-store Black Friday promotions and inventory clearances closer to the holidays, in-store and online prices generally match.
Ot top of people`s list is iPhone 6+, iPhone 6 and Ipad Mini. Other things on top of the list is Kindle, Xbox One, GoPro and Google glass. When I was watching the list I saw that most of the things on that list was IoT`s. (Internet of things).
Thanksgiving is becoming a major day for shopping online, and more stores are opening up as well. Online sales surpassed $1 billion last year, and it is expected to see that climb 27% in 2014, to $1,35 billion. A third of the sales will come from mobile devices, and that`s up 21% from 2013.
Cyber Monday is expected to increase by 15% to a record $2,6 billion in online sales. Black Friday will see the fastest growth by 28% to $2,48 billion, according to Adobe forecast. Thanksgiving will also grow, but not as much as Black Friday. Up 27% to $1,35 billion.
It`s the most wonderful time of the year. If you`re a marketer.
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Ket Garden
Shiny bull 