Black Friday and Cyber Monday 2024 were highly successful in the U.S., setting new records for online sales. Cyber Monday online sales reached an estimated $13.2 billion, a 6.1% increase compared to 2023, making it the largest single-day online shopping event of the year. Similarly, Black Friday online sales grew by 9.9% year-over-year, hitting $10.8 billion.
Overall, the holiday shopping period benefited from increased consumer participation, driven by discounts across categories like electronics, clothing, and home goods. Retailers extended their sales periods, starting promotions as early as November 1, which also helped boost overall spending.
Retailer sales during Black Friday and Cyber Monday 2024 set new records, reflecting strong consumer participation. Total sales for the period from Black Friday through Cyber Monday reached approximately $75 billion in the U.S., a 5% year-over-year increase, marking a new all-time high. Cyber Monday alone drove $13.2 billion in sales, growing by 6.1% compared to 2023, solidifying its position as the biggest shopping day of the year. Online sales for the broader Cyber Week reached $40.6 billion, up 7% from last year, making up 16.9% of the total holiday season sales
Retailers benefited from month-long promotions leading up to Black Friday, helping consumers spread out their spending. In-store shopping saw significant participation, but online shopping was the dominant driver of growth, particularly in categories like electronics and home goods.
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Ket Garden
Shiny bull 