Apple Music appeared to set a goal of 100 million paying customers

Apple Music has been growing fast in a very short period of time, but they are far away from its biggest competitor Spotify. This summer, Apple has been on the market in only two years, and have about 20 million subscribers.

This is pretty impressive and it makes Apple Music the second-largest on-demand streaming music site in the world right now. Competitors like Napster, Tidal and Deezer are far away from both Apple Music and Spotify.

Earlier this month, Spotify announced that it has reached a new milestone, which is a total of 50 million paying subscribers. That`s up 10 million since September last year.

This is actually not the whole picture right now, because the Swedish Streaming firm has over 100 million users were many of them are listening to the ad-supported free tier which is not possible at Apple Music.

The competition is hard and Spotify and Apple Music is far ahead of a handful of other competitors in a very difficult industry. Apple Music`s tactic using exclusives to lure new customers has not been “music in the ears” for Spotify, and they are both testing new features and subscription models to get new customers.

Apple Music plans to use original TV programming to entice subscribers, debuting shows like Carpool Karaoke on Apple Music.

Spotify has started testing a lossless version of its streaming service to attract audiophiles.

The popularity of streaming is growing and so are the number of users in the streaming music space. Apple Music appeared to set a goal of 100 million paying customers. Spotify need to double its user-base to reach that goal and will probably hit that milestone faster than Apple Music.

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