Tag Archives: Apple Watch

Apple event on Wednesday

Apple Inc has launched two important new products this year which is Apple Music and Apple Watch. But who is talking about it and how is the business right now? Readers of Shinybull know what I mean about those two products.

I have earlier said that an Apple Watch is a nice thing to have but a phone like iPhone is a «Must have».

The body design of the new iPhone will be similar to the iPhone 6 and 6 Plus. We will probably see a new feature called Force Touch, which first debuted with the Apple Watch. Iphone is a very important product for Apple Inc.

Apple-TV-box

(Picture: Apple TV-box)

The company cannot expect to be a growth company based on others products and ideas. I have said earlier that Apple Music must make a different platform than Spotify if they want to compete with them. Why should people run from Spotify to Apple Music?

Spotify succeeded because they had a great idea, and the idea was streaming at one price a month. The market wanted it much more than buying songs for about 1 dollar at iTunes.

Some investors sold shares at Fitbit Inc because of the Apple Watch, but Fitbit shears is up 11,98 percent to US $ 35,65 right now in New York. Fitbit Inc went public in June 17 at US $20 a share. Morgan Stanley has a price target of $58 a share.

Despite competition from Apple, Fitbit maintained 21 percent of the wearable market in July. The number of Fitbit users who planned to buy Apple`s watch fell from May to July, according to Morgan Stanley.

Apple is expected to show off a new Apple TV system. CEO Tim Cook talked about Apple TV`s lower price during an event in March earlier this year. Analysts say the new Apple TV could serve as a hub for Siri to control lamps, thermostats and other «smart» appliances, using Apple`s HomeKit technology.

Apple has tried to convince media companies for years to strike deals for the Apple TV to carry live programming outside traditional cable and satellite packages. Now, the company has opened up its TV set-top box to outside apps, and a quality app is vital to win in this market.

The new TV box is part of the company’s strategy to carve out a bigger role in the home. It is expected to see a redesigned Apple TV set-top box with new capabilities for apps and games, and Siri is expected to become «smarter».

Siri can offer recommendations, such as nearby restaurants. She will also offer to add calendar and contact entries based on your incoming email. She can launch apps for you based on your past habits.

Hey, Siri, when is the new event starting?

Apple Inc is hosting its annual splash on Wednesday to talk more about its new iPhone. The event starts at San Francisco`s Bill Graham Civic Auditorium at 10 a.m on Wednesday September. 9.

 

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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication. UA-63539824-1.

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Fitbit IPO

Fitbit are growing fast but they have a huge competitor; Apple. To continue to grow fast they have decided to go public. Fitbit has filed for a $100 million IPO, and the San Francisco-based wearable company plans to trade on the NYSE under the ticker symbol FIT.

The company is managed by Eric Friedman and James Park and their company called Fitbit is known for its products of the same name, which are activity trackers, wireless-enabled wearable devices that measure data such as the number of steps walked, quality of sleep and other personal metrics.

Fitbit has made a big jump from 2013 to 2014. They had a $52 million net loss on $271 million in revenue in 2013. A year later (2014) they have jumped to $745 million in revenue, with about $132 million in net income. That`s pretty impressive.

Fitbit3

Fitbit sold nearly 11 million devices last year, and half of their sales come in Q4 is due to the holidays. The biggest explaination for the jump is an increase in the international sales. The earnings are five times bigger from Q1 2014 to Q1 2015.

Revenue will almost certainly top $1 billion in 2015, and Fitbit hit $191 million in profit in 2014 at a 26% EBITDA margin. Active users jumped from 2,6 million in Q4 2013 to 6,7 million active users in Q4 2014. Active users are skyrocketing.

It`s not bad to be a Fitbit owner and shareholder these days. President Obama also wears one.

The biggest problem for Fitbit is probably not Apple Watch, but peoples usage. According to Wall Street Journal, 42% of people stop wearing fitness trackers after 6 months. So, any growth left for Fitbit is another people who haven`t tried the watch yet?

Fitbit devices cost a fraction of Apple`s watches. Their prices range from $59 to $250, while Apple Watch costs about $350. Apple can help Fitbit boost in the short-term. One of the reasons is their cheaper price.

“We believe that we have been one of the drivers of the growth of the wearable devices market, and that the future growth of this market represents a significant opportunity for us,” Fitbit said in its SEC filing statement.

I don`t have an Apple Watch or a Fitbit, but I still have my good old watch which tracks my heart rate. My watch is about 20 years now, and I still use it. Early this morning my heart rate was 41, which tells me that I am in good shape.

I use the watch regularly because I excercise a lot, and I consider my watch to be a great tool. Fitbit need to find a way to curb the drop-out rate among users and show them real, sustainable health gains.

People need to understand the value of the watch.

It can be a cheap insurance!

 


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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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The Apple is getting bigger

Apple is for me the best marketing company on this planet right now. How is it possible to make so many people around the globe to sleep day and night outside to wait for an Apple store to sell their new product?

Apple is a great success in the West but China will become a more important player in the future. Revenue in China grew 71 percent, to $16,8 billion, Apple said in its financial earnings report earlier today.

Revenue in total jumped 27 percent to $58 billion ($45,6 billion in 2014), and their profit for its Q2 jumped from $10,2 billion last year to $13,6 billion in 2015. That`s above Wall Streets estimates, which is awesome.

Apple-Watch-logo-main1

CEO Tim Cook said that their March quarter is the best ever, and reported a higher rate of people switching from Android smartphones to iPhones wich is profitable for Apple. Last year they sold 43,7 million iPhones, but this year they sold 61,2 million.

This is thanks to sales in greater China, which is mainland China, Taiwan and Hong Kong. While iPhones sales goes up, the iPad sales goes down. They sold 16,4 million iPads last year, but now the sale declined to 12,6 million, but what is the difference between an iPad and a big screen iPhone?

Apple`s capital return program increased by 50 percent, using a total of $200 billion in cash by the end of March 2017. The money will be used to increase share repurchases and lift Apple`s dividend.

Apple started to sell Apple Watch on friday and they said the demand is exceeding initial supply. They will reveal sales figures for the new Watch later together with other products. How many units do you think Apple have sold so far? 2 million? 2,5 million? 3 million?

Pebble sold 1 million in one year. Samsung sold 1,2 million last year. This is what Apple have sold in one single day! But how fancy is the Watch market actually? Not as fancy as the mobile phone. 1,2 billion smartphones were sold last year. About 5 – 6 million sold in the smartwatch market I guess.

But the smartwatch market can grow. Yes, of course it can, but I`m in doubt (Sorry Tim Cook). Yes, I know that Apple didn`t sell many iPod`s at the early stage, but it took off and killed the MP3 players from Sony. Now, both are dead.

People was skeptical about the new iPhone too, and said «no BlackBerry-killer.» But we all know the rest of the story. Iphone is a big success. So can the new Apple Watch be. Not only a success in sales volume, but the most profitable too. It depends on how you measure success?

Apple Watch prices start as low as $349 and goes as high as $20,000. You can imagine the margins? I know that Pre-order inventories of the most expensive watch, which is the gold Apple Watch Edition, was sold out in less than one hour in China.

 


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Disclaimer: The views expressed in this article are those of the author and may not reflect those of Shiny bull. The author has made every effort to ensure accuracy of information provided; however, neither Shiny bull nor the author can guarantee such accuracy. This article is strictly for informational purposes only. It is not a solicitation to make any exchange in precious metal products, commodities, securities or other financial instruments. Shiny bull and the author of this article do not accept culpability for losses and/ or damages arising from the use of this publication.

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