Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the U.S. The term «Cyber Monday» was created by marketing companies to persuade people to shop online. It all started on November 28, 2005.
Cyber Monday online sales grew to a record $2,68 billion, compared to last year`s $2,29 billion. However, the average order value was $124, down slightly from last year`s $128.
Online sales on Monday climbed to a new record high, and the sales came in at $2,68 billion, and that is the best online spending day ever. It is also the first to surpass $2 billion in sales.
The weekend after Thanksgiving was popular for online shopping too. The sale was up 26% compared to the same time last year. It seems like this online shopping will continue to post new historical highs, and that reflects the ongoing strength of online shopping.
IBM says that the online sales jumped only 8,5% this year compared to last on Cyber Monday. This is less than last year when online sales jumped more than 20% by its measure.
Some belive it`s a change in shopping behavior and not a lack of consumer demand. It is a larger shift toward online buying as mobile phones spur the practice known as «showrooming». People tend to go to the store to see the products and buy them, or a similar product online. Price is a very important trigger here. Why spend some time to go to the shop if the price is lower online?
Cyber Monday is the busiest U.S online shopping day of the year, and that title is held since 2010. Walmart said it received the most online orders in its history on Cyber Monday. Mobile made up about 70% of the traffic to its website between Thanksgiving and Cyber Monday.
This is called Cyber Monday, so how is the online marketing? Is it working?
Social Media did very little to boost sales this year driving only 1,5% of sales. According to IBM, Facebook referrals drove an average of $109,94 per order compared to $100,24 for Pinterest. Facebook referrals converted online sales at more than twice the rate of Pinterest.
What really works better is e-mail marketing which was the primary driver of sales on both Black Friday and Cyber Monday beating the usual winner; search. Companies sent out 11% fewer e-mails this time, but the e-mails were more targeted.
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